The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in content acquisition, distribution, or programming, understanding audience demand data can help make better informed content decisions. Parrot Analytics' measurement of the demand for "The Surrogacy (Madre De Alquiler)" provides insights that can be used for content valuation, programming, distribution, franchisability and other strategic content decisions.
Firstly, content valuation is essential when making decisions on how much to spend on content and what a title is worth. The value of a title can be determined by its contribution to a platform's revenue, its ability to drive subscriptions, and mitigate churn on the platform. Using demand data, investments can be made in content that has popularity among the audience. "The Surrogacy (Madre De Alquiler)" has a 4.6 times audience demand rating compared to the average TV show in Canada. Having only 8.6% of all TV shows with this level of demand highlights that the show is above average in terms of audience appeal in Canada. In January, demand for the show has been increasing recently, suggesting that the show has good potential for future growth.
Secondly, understanding the popularity of a show relative to the market average can help determine whether a title will attract new subscribers to the platform or retain existing subscribers. "The Surrogacy (Madre De Alquiler)" ranked at the 96.6th percentile in the drama genre in Canada. This indicates that audience demand for the show is higher than 96.6% of all other drama titles in Canada. Fans of "The Surrogacy (Madre De Alquiler)" have also expressed interest in a number of other shows, giving insight into the type of content that an audience is interested in.
Thirdly, understanding audience demand data is vital to making decisions relating to acquisitions and distribution. "The Surrogacy (Madre De Alquiler)" shows a good audience demand in Canada, ranking it as the number one market globally, and has good demand levels in Switzerland, Brazil, the United States, United Kingdom, Germany, and okay levels in Mexico, Australia, and Japan. This can indicate which countries might be better suited for distribution and acquisition, or what type of content should be produced to supply in-demand content across different regions.
Lastly, measuring the show's franchise and spin-off potential and reaching a broader audience can help strengthen the viability of the show for future seasons. Measuring a show's travelability (international demand) and reach (number of people expressing demand) is crucial in determining the show's potential audience in different regions. The audience demand of a show can also be used to optimize its release strategy and pricing, and provide insight into pre-release marketing campaigns.
In conclusion, Parrot Analytics' demand data provides essential insights into making informed content decisions, such as content valuation, programming, franchisability, acquisitions, and distribution. "The Surrogacy (Madre De Alquiler)" has shown significant audience demand potential, with particular strength in Canada, highlighting the potential value of the show to platforms and industry professionals.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Surrogacy (Madre De Alquiler) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Surrogacy (Madre De Alquiler), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for The Surrogacy (Madre De Alquiler) in Canada. We provide our partners with smart SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.