Demand data can provide valuable insights for entertainment executives in the decision-making process for content, acquisition, distribution, and programming. In the case of "The Ultimate Fighter", we analyze the show's performance in the Canadian market during October 2023 to highlight some of these insights.
Firstly, analyzing audience demand based on audience measurements such as Parrot Analytics indicator "Demand Expressions" can provide a valuable metric for valuing content. "The Ultimate Fighter" had 7.4 times the audience demand of the average show in Canada, indicating that the series has good demand in this market. By examining the show's performance over a 30-day period and comparing this to its performance over the last 90 days, we understand that demand for this show is decreasing recently. Additionally, the show ranks well among reality TV titles, with higher demand than 98.5% of all reality titles in Canada.
Executives can use demand data to help them identify related shows that fans of "The Ultimate Fighter" also like. For example, the top shows in Canada where "The Ultimate Fighter" is most in-demand include "Rick And Morty", "The Flash", and "South Park", to name a few. With this information, executives can make more informed decisions about content acquisition and programming.
Demand data can also help executives identify shows with spin-off potential or franchise potential. For "The Ultimate Fighter," demand data shows that its franchisability is good. This information can be useful for studios and content distributors looking to monetize a show by creating spin-offs or franchises.
Furthermore, demand data can help with global expansion plans. Taking "The Ultimate Fighter" as an example, we see that the show has good demand in multiple countries, including the United States and the United Kingdom. This information can be used by executives to identify key markets for distribution and acquisition.
Finally, by examining how demand for "The Ultimate Fighter" changes over time, executives can identify long-term trends in audience interest. In this case, the show has maintained an outstanding level of audience demand over time, indicating a strong fan base. Executives can leverage this information to identify popular titles to acquire or develop into new programming.
