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The Benefits of Using Audience Demand Data for Informed Content Decisions: A Case Study of 'The Ultimate Fighter'

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Parrot Analytics Insights - August 2023

As an entertainment executive, you can use the demand data of "The Ultimate Fighter" to make better-informed decisions concerning content acquisition, programming, and distribution. Firstly, content valuation can be used to assess how much the show is worth and calculate its return on investment. By examining the audience demand for the show, you can determine its popularity and estimate how much it could contribute financially to your platform, content library, or programming.

Moreover, by exploring the demand data of "The Ultimate Fighter" specifically, you can answer several important questions. For example, you can learn which elements of the show are popular among fans and optimize the upcoming production for success. By analyzing the performance of the show in different regions, you can identify gaps in content and create content that resonates with audiences.

You can also use demand data to inform decisions concerning supply and demand. By analyzing the types of content that exhibit opportunities for acquisition or production, you can identify which shows would perform well on your platform. Additionally, by evaluating the value of the show to another streaming platform, you can determine whether it would be beneficial to distribute the content to other networks or bid for the show's rights.

Demand data can also help with issues concerning subscriber retention and acquisition. To keep your audience happy, you can analyze which titles to acquire and what changes to implement to meet their satisfaction. Furthermore, you can make better-informed decisions concerning what titles to acquire to attract new subscribers to your service and grow your audience.

Lastly, by leveraging demand data, you can optimize your marketing campaign ahead of the premiere and make decisions concerning the best release strategy for your content. You can also analyze the performance of the show at different times and in different markets and create spin-offs or franchises to further monetize its IP.

In conclusion, as an entertainment executive, utilizing data analysis tools like Parrot Analytics can help you make informed content decisions. The demand data of "The Ultimate Fighter" offers valuable insights for content valuation, content acquisition, supply and demand, programming, and distribution decisions.

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