The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data insights to make more informed content and acquisition decisions. In this case, we'll analyze the popularity of "The Venture Bros." during the month of March 2024 in Canada using Parrot Analytics' demand data.
One of the primary ways demand data can aid content valuation is by providing insight into a show's value based on its level of audience demand. In the case of "The Venture Bros.," the show's demand is good but declining. However, by analyzing its trend over time and comparing it to the average title, we can determine that the show has decreased in popularity. Therefore, the show's content valuation may need to be reevaluated, which can help when making programming decisions about renewal or cancelation.
Additionally, demand data highlights the show's genre appeal, which is in the comedy genre. It's performing excellently, placing it in the 97.4th percentile compared to other comedy shows in Canada. This insight should be considered when selecting new programming for the platform.
The up-trending demand for "The Venture Bros." during late March and the increase in demand of 1.7% throughout the month can be attributed to various promotional and marketing campaigns in the region. Decision-makers can use this information to improve or adjust campaigns or promotions for the title to keep up momentum and increase its travelability to other countries.
Another insight that can be extracted from demand data is information about the show's most popular markets. "The Venture Bros." outperforms the demand of the average title across the top 10 global markets where it's most in-demand over the last 30 days, including Canada, Romania, Netherlands, and Russia. This point is relevant for distributing the show, selecting new programming, or finding new opportunities for monetizing distribution.
Moreover, demand data can also help you make subscription and retention decisions. In this case, shows like "South Park" and "The Simpsons" are other titles popular among fans of "The Venture Bros." These insights provide information about the type of titles that appeal to the platform's audience and can guide content acquisition decisions.
Finally, the overall popularity of "The Venture Bros." internationally, franchise potential, and whether the series can attract new subscribers to the platform through its reach can serve as a foundation for future content, acquisition, or programming decisions. In summary, by using demand data, you can acquire a competitive edge, take informed steps, and make calculated decisions regarding your platform's programming-based audience preferences, increasing ROI while improving customer satisfaction and retention rates.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Venture Bros.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Venture Bros. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Venture Bros., for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for The Venture Bros. in Canada. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.