The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, there are a lot of strategies, plans, and decisions that can be formulated and executed with the help of demand data. For instance, let's take the example of "The Voice (GB)" and its performance in the month of March 2024 in Canada.
Content Valuation:
You may use demand data to determine the value of a TV series. By analyzing demand data, entertainment executives can determine the dollar value contribution of any title to any platform. Using Parrot Analytics' content valuation system, one can calculate the return on investment (ROI) a specific title will bring to any given platform. Moreover, demand data enables assessment of a TV series' ability to drive subscriptions and mitigate churn. Hence, content valuation can be an essential tool for making informed acquisition, financing, and distribution decisions.
Programming Decisions:
Demand data also assists entertainment executives in making programming decisions. By looking at the audience's preferences and behaviors, executives can comprehend the kind of stories and genres performing well in the market. This data provides viewership insights and helps networks in selecting appropriate scheduling slots. Demand data also uncovers new opportunity markets for content distribution.
Audience Preferences:
Demand data can help executives build an understanding of the audience's preferences. Utilizing demand analytics can help content creators determine what elements of existing content fans like the most and can help optimize an upcoming production for success. Parrot Analytics offers a platform that quantifies taste clusters based on audience demand. It helps in pinpointing popular genres and themes among viewers globally or in specific regions.
Content Acquisitions:
Demand data can help OTT or SVOD platforms determine which titles they should buy and how much they should spend on content. Parrot Analytics content valuation system is powered by global content demand and supply, providing a crucial factor in content acquisition. Global content insights inform scalable concept testing, which can help evaluate the opportunities for supply and demand.
Release Strategy:
Demand analytics can help in optimizing a show's release strategy and pricing according to the audience's preferences and market trends. With the help of these insights, entertainment executives can decide the optimal release schedule, marketing campaign, and pricing for their content.
Competitive Benchmarking:
Entertainment executives can also analyze the competitive benchmark performance of their show against other titles available on the market. Examining their rank, audience engagement, and demand levels can highlight the factors driving viewership and loyalty of the audience.
In conclusion, demand data can be leveraged to guide programming, acquisition, and distribution decisions for content. By providing actionable insights, such as content valuation, audience tastes, and global market trends, demand data can be incorporated into any strategic decision-making process, providing the foundation for content executives to make well-informed choices.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Voice (GB)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Voice (GB) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (GB), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for The Voice (GB) in Canada. We provide our partners with smart SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.