The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive considering content acquisition or programming strategy modifications, the case of "Tom Clancy's Jack Ryan" in Canada, in March 2024, highlights the value of applying demand data to your decision making.
Based on an analysis of the audience demand for "Tom Clancy's Jack Ryan" in Canada carried out by Parrot Analytics, we can determine several trends that TV executives could consider as they make content or programming decisions.
One area of insight is content valuation. For example, our content valuation system powered by global content demand and supply can calculate the dollar value contribution of any title, to any platform, in any region. If the timely acquisition of a content library was proving to be a key driver of revenue, demand data on a title like "Tom Clancy's Jack Ryan" can provide executives with information on its specific value, based on its regional and genre-specific popularity.
Additionally, by quantifying the TV show's success within the drama genre, it's easier to determine its place among the competition and improve promotion, strategy and market positioning accordingly.
Furthermore, by looking at the show's fanbase, determined by the other shows that audiences in Canada are watching, executives can identify how their content improves engagement with audiences - the industry calls this affinity analysis. They can also examine what promoted relative titles in this market use to echo and feed off the success of "Tom Clancy's Jack Ryan."
The show's travelability dimension also illustrates that the show has global appeal, opening up possibilities for distribution and acquisition in other regions or for exclusive licensing. It is noteworthy that the series demonstrates 'franchisability', meaning it has potential for further monetization spin-offs or through franchises.
In addition, assessing the momentum of the show's growing demand globally can help an executive to plan marketing and promotional campaigns around upcoming seasons. For instance, analyzing audience demand from previous seasons and checking whether the current season of "Tom Clancy's Jack Ryan" has sustained this momentum can inform decisions around pre-release or mid-season marketing campaigns.
By comparing "Tom Clancy's Jack Ryan" with other TV shows that share similarities, you can determine the genres and narratives that Canadian audiences prefer. This approach can provide you with market insights to help you make better-informed content and programming decisions to attract and retain subscribers.
Finally, executives can use demand data to assist them in a variety of strategic endeavors. For instance, demand data can inform the optimal release strategy, pricing and cost of marketing for specific titles. Similarly important is identifying which TV platforms to target and how to retain current audiences for linear TV networks or pay TV networks while also acquiring new subscribers by prioritizing content in high demand.
Tom Clancy's Jack Ryan's travelability to Canada in the last 30 days is 77%, which means that the audience demand for Tom Clancy's Jack Ryan is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Tom Clancy's Jack Ryan travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tom Clancy's Jack Ryan), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Tom Clancy's Jack Ryan, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Tom Clancy's Jack Ryan is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tom Clancy's Jack Ryan, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Tom Clancy's Jack Ryan in Canada. We provide our partners with comprehensive television industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.