The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand is crucial for making informed decisions about content acquisition, distribution, programming, and content valuation. Let's explore how the demand for "Trafficked With Mariana Van Zeller" in Canada in March 2024 can provide valuable insights to an entertainment executive.
Content valuation uses demand data to determine the worth of a series and how much value is being driven by the demand for one of its stars. Furthermore, content valuation quantifies the platform-specific marginal revenue contribution, providing essential information on how a title drives engagement across the rest of the catalog.
As we see in the case of "Trafficked With Mariana Van Zeller," it has 4.5 times the audience demand in Canada over the last 30 days compared to the average show. In other words, it is a highly valued title in Canada. Additionally, its demand has been increasing recently, indicating an upward trend that an executive should be aware of when making decisions about investing in the show. The peak demand for the series was 6.7 times the average in the last 30 days, indicating a growing popularity.
Another essential component of television success is understanding the audience. Knowing the audience demand preferences regarding specific genres or shows can help in programming decision-making, content acquisition and content valuation. For example, the 98.4th percentile demand ranking in the documentary genre indicates that the audience in Canada responds positively to documentary content. So, if an executive were to license or produce a similar documentary-style show, there would be a high likelihood of success with the Canadian audience.
Insights about a show's performance across global markets can inform the distribution strategy of a show. "Trafficked With Mariana Van Zeller" has higher demand than the average title in each of its top 10 global markets. The show's top market globally is the United States, where the audience demand is 4.5x. Additionally, knowing that the show's performance is consistent across all global markets may assist the executives in making judicious decisions on where the show would fit best in their catalogs.
Demand data can also help with subscriber acquisition and retention. Executives can use the data to identify titles that will attract or retain subscribers on their platform. For example, "Trafficked With Mariana Van Zeller" had an 18.1% increase in demand in Canada during March, indicating that its popularity is increasing among audiences. This information is valuable as it indicates that the show can be used as a tool to acquire new subscribers or retain existing ones.
Finally, demand data can also help assess the potential for an asset to be franchised or have spin-offs. For example, "Trafficked With Mariana Van Zeller" has a poor franchisability score, indicating that the show may not lend itself to spinoffs or franchising. This can be useful for executives as it allows them to identify which shows in their catalog provide the best opportunities for spinoffs or franchise expansion.
In conclusion, insight into audience behavior is crucial for television success and demand data can provide executives with valuable insights that they can use to grow their businesses. "Trafficked With Mariana Van Zeller" is an excellent example of how demand data can inform executive decisions concerning content acquisition, distribution, programming, and content valuation.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trafficked With Mariana Van Zeller, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Trafficked With Mariana Van Zeller in Canada. We provide our partners with essential subscription-video-on-demand expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.