The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you want to ensure that you are making informed decisions when it comes to content acquisition and distribution. Parrot Analytics can help you with that by providing you with valuable demand data insights that can inform your strategic decision-making process. Let's take a look at how Parrot Analytics' demand data can help you make better decisions using "Twisted Whiskers" as an example.
Content valuation is fundamental when it comes to making decisions about investing in specific projects. Based on the demand data, "Twisted Whiskers" has a good level of demand, with a 6.1 times higher demand than the average TV show in Canada in the last 30 days, positioning it among the top 8.6% of shows in the market. This information can be used to value the worth of this title, and even an entire library of content, over the long term.
Another vital aspect of demand data is the ability to understand the show's performance by comparing it to other shows in the same genre or market. For example, "Twisted Whiskers" ranks at the 97.6th percentile in the family genre in Canada, proving that its demand is higher than 97.6% of all family titles and so this title is a strong investment in that genre. By examining the top 10 markets where the show is in-demand, we can see that it outperforms the demand of the average TV show in each of these markets, indicating its high value.
Demand insights can also help inform your programming strategy. For example, "Twisted Whiskers" experienced a drop in its rank by 734 spots in Canada during February 2024 accompanied by a decrease in audience demand of 55.9% compared to the previous month, which could be due to various factors such as audience fatigue or competition. As a result, as an executive, you may decide to shift the show's timeslot or come up with marketing tactics to rebuild its momentum.
Demand data can also inform your distribution decisions by highlighting specific markets with high demand. Additionally, the travelability metric can enlighten you on where the show may be gaining traction and identify opportunities for expansion into new territories. For example, the demand for "Twisted Whiskers" in Canada was 37% of the demand in its country of origin, the United States, indicating potential in the United States which has the highest demand for the show globally - 10.5 times the average TV show.
Finally, demand data can help in acquisition decisions and uncover under-monetized titles. If you're looking to acquire content or want to know how much your content is worth to another platform, Parrot Analytics' content valuation system, based on demand data, can reveal the dollar value contribution of any title, to any platform, in any region. You can use this information to inform your decisions about what type(s) of content exhibit opportunity to acquire or produce and identify new opportunity markets for content distribution.
In conclusion, by using Parrot Analytics' demand data insights, "Twisted Whiskers" has helped illustrate how understanding the demand for a show can help you make informed content, acquisition, distribution, or programming decisions. Demand data insights can provide valuable information on the valuation of content, audience engagement, travelability, longevity, momentum, reach, franchise potential, amongst other insights that can shape your strategies.
Twisted Whiskers's travelability to Canada in the last 30 days is 17%, which means that the audience demand for Twisted Whiskers is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Twisted Whiskers travels internationally.
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Acquire the best shows from partners such as Discovery Family to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Twisted Whiskers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Family‘s Twisted Whiskers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Twisted Whiskers, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Twisted Whiskers in Canada. We provide our partners with meaningful content know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.