Content valuation uses demand data to answer various questions about a TV show, including how much it is worth, its ability to drive subscriptions, retention, and its potential cannibalization of the audience. Parrot Analytics offers an economic valuation system that leverages global content demand and supply to reveal the dollar value contribution of any title to a platform in any region. Using demand data, TV executives can determine how much to spend on content and calculate the ROI for any specific title. In this context, we can examine the demand data for the Canadian market for the TV series "Unearthed," which offers insights into how demand data can be used to make informed content, acquisition, distribution, and programming decisions.
According to the demand data provided, "Unearthed" has an audience demand of 3.1 times the average show in Canada over the last 30 days, indicating a good demand. Demand for the show has been steadily increasing, with a spike in late November, and it ranks at the 97.9th percentile in documentary titles for the month. TV executives can use this information to make more informed decisions about programming schedules in Canada and other regions globally to appeal to audiences who are interested in this genre.
For content distributors and SVOD or OTT platforms, the fact that "Unearthed" has increased in popularity over the last 30 days can be leveraged in terms of content valuation. This can be seen in the higher demand level within the last 30 days compared to the demand data over the last year. The average title demand for "Unearthed" is 1.8 times the average, indicating that it is a valuable asset that can drive engagement and mitigate churn on any platform. Travelability, which measures international demand relative to home market, may not be good for "Unearthed." However, by targeting the show to unique demographics and regions, executives can expand its global demand.
The data provided also shows the top 10 global markets where "Unearthed" has the most demand. These countries include Mexico, France, the United States, Canada, the Netherlands, China, the United Kingdom, Norway, and Germany. TV executives can use this information to make content acquisition decisions in these regions, particularly in countries where "Unearthed" has the highest demand. By comparing trends over time in each country, executives can determine whether there is a growing or declining demand for the show in each market and align their programming strategy accordingly.
Finally, the fact that "Unearthed" has longevity and momentum shows that it is a show that can drive engagement over time, particularly since it has 98 episodes across 10 seasons. This information can be used to make more informed decisions about whether to invest in similar shows or spin-offs, as well as which acquisitions and productions deserve higher priority for distribution.
In conclusion, demand data offers valuable insights that TV executives can use to make more informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' content valuation system, executives can estimate the baseline value of any title and calculate its ROI for any platform. In terms of "Unearthed," the demand data for Canada shows consistently increasing popularity over the last 30 days that can be used in content valuation to inform acquisition, distribution, and programming decisions.
