If you're an entertainment executive who wants to make more informed decisions about content acquisition and distribution, demand data is a valuable resource. As we'll see in the case of "Unearthed," analyzing demand data can help you make decisions about content valuation, audience demographics, and more.
Using Parrot Analytics' content valuation system, one can determine the dollar value contribution of any title to any platform in any region. For "Unearthed," we can see that the show's audience demand is 4.3 times the average show in Canada over a 30 day period. This demand data can be used to estimate the value of "Unearthed" to a Canadian platform, and also helps with decisions concerning supply and demand -- what content exhibits opportunity to acquire or produce?
In addition to valuation, understanding which genres are resonating most with the current audience helps with subscriber acquisition and retention. For "Unearthed," it is considered a documentary, and ranks at the 98.4th percentile in this genre, indicating that it's doing well relative to other documentary titles in Canada. Fans of "Unearthed" have also demonstrated an interest in other titles like "Deadliest Catch," "What On Earth?," and more.
Demand data can help you optimize content release strategies, too: for "Unearthed," we can see spikes in demand in the late December 2023 time period, suggesting that this was a good time for the show to gain momentum through marketing campaigns and promotions. Travelability data was poor for the show, indicating that there may be an opportunity to produce or acquire content that will travel better globally.
Finally, demand data can provide a valuable benchmark for competitive analysis, helping executives compare "Unearthed" against other titles in the genre, discover under-monetized titles, and more. With Parrot Analytics' demand data, executives can make more informed decisions about content acquisition and distribution, as well as monitor performance over time.
