If you are a TV executive looking to make informed content decisions, you need to rely on data that can help you measure a show's performance. Fortunately, Parrot Analytics' demand data offers valuable insights into a show's popularity. Here's how demand data can be used in conjunction with "Unearthed" show analysis to make more informed content acquisition and distribution decisions.
Content Valuation
If you are an SVOD or OTT platform, you need to know the value of acquiring a specific TV series. With Parrot Analytics' content valuation system powered by global content demand, you can determine the dollar value contribution of any title to any platform. In the case of "Unearthed," its good demand shows potential value for any platform.
Programming Decisions
If you are a Programming Director or Head of Development, you need to identify the genres that are resonating the most with your audience. According to Parrot Analytics, "Unearthed" ranks at the 97.9th percentile in the documentary genre in Canada, which means it has higher demand than 97.9% of all documentary titles in Canada. This information could be useful when considering upcoming documentaries to add to your platform's library.
Distribution Decisions
If you are a Content Distributor or Head of Acquisitions, you need to know how much a TV show can fetch in the international market. When examining the top 10 global markets where "Unearthed" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in all these markets. This demonstrates that "Unearthed" has a global appeal that could be valuable for distribution.
Content Acquisition
If you are a TV series financing company or TV studio, you need to identify the type of content that exhibits an opportunity to acquire or produce. For example, in the case of "Unearthed," during January, audience demand for the show increased in Canada by 82.0%. This indicates a growing audience that could be an opportunity for a content acquisition.
Optimal Release Strategy
If you are a Pay TV Network or a Linear Network, you need to know the best release strategy for a particular show. In this regard, Parrot Analytics can help identify the best release strategy for any show by closely monitoring its demand data. When it comes to "Unearthed," although its momentum and peak demand maintained good levels, its travelability, and franchisability are low. Knowing this information can help inform an optimal release strategy for the show.
In conclusion, Parrot Analytics' demand data derived from audience purchasing behavior can help TV executives make more informed content, acquisition, distribution, and programming decisions. By leveraging the demand data for "Unearthed," TV executives can learn about a show's performance, potential value, and audience trends that can help them stay ahead of the competition.
