The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides comprehensive insights into the potential success of a TV show. Through the analysis of "Wonder Woman" in Canada, we can demonstrate how demand data can be used to make informed content decisions and content distribution strategies.
Content valuation uses demand data to evaluate the worth of a TV show, which is a critical metric that content executives use to determine how much to invest in a show. Demand data can reveal the dollar value contribution of any title to any platform in any region. From the analysis of "Wonder Woman," we observe that demand is good, with 2.7 times the audience demand of the average show in Canada over the last 30 days. This use of demand data helps executives understand the economic value of a TV series to a platform, making it easier to decide whether to invest more in its acquisition, distribution, and marketing or not.
Demand data, also provides entertainment executives with insights to discover opportunities that exist in the market. Based on the 1-year rolling comparison of "Wonder Woman," we observe an increased demand in the last 30 days, indicating a rise in popularity in its audience. As such, TV executives can use demand data to determine what type(s) of content exhibit opportunity to acquire or produce. Demand data can help streamline content acquisition, ensuring that emerging opportunities in the market are seized.
Knowing the popularity of a TV show in different global markets is essential for OTT/ SVOD platforms. The study of the top 10 global markets, where "Wonder Woman" is most demanded over the last 30 days, shows the demand for "Wonder Woman" outperformed the average TV show in each of these markets. Understanding the specific markets where a show is in-demand using demand data will enable executives to plan their content distribution strategies better. By taking a targeted approach to distribution, the platform can optimize its marketing strategies, ensuring they maximize input costs and increase gross profits effectively.
Demand data also enables entertainment executives to have a better understanding of the audience trends, preferences, and behaviors. At Parrot Analytics, we provide Affinity reports that uncover interesting insights by mapping out the top ten shows that someone who likes one show prefers. For "Wonder Woman," fans are interested in similar superhero-based series like "The Six Million Dollar Man" and crime dramas such as "Law & Order: Special Victims Unit." Understanding audience behavior using demand data, allows executives to make informed programming decisions that cater to their customer preferences.
In conclusion, OTT and entertainment executives can use demand data to help them make informed content acquisition, valuation, distribution, and programming decisions. This was demonstrated using the analysis of "Wonder Woman" in Canada, which shows the importance of analyzing various demand indicators to make optimal content decisions that lead to a better return on investment (ROI).
Wonder Woman's travelability to Canada in the last 30 days is 22%, which means that the audience demand for Wonder Woman is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Wonder Woman travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wonder Woman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wonder Woman, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Wonder Woman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wonder Woman, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Wonder Woman in Canada. We provide our partners with valuable TV industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.