The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, it can sometimes be challenging to make informed business decisions about what content to produce, acquire, distribute, or program on a platform. But with the help of Parrot Analytics and its demand data analysis, executives can make more informed strategic decisions based on insights about a show like "Baby Steps."
Using Parrot Analytics demand data, executives can understand the value of a TV series relative to other titles in the market. In the case of "Baby Steps," we learned that it achieved 2.3 times the audience demand of the average show in Germany over the last 30 days, indicating good demand. It's important to note that this demand is only shared by 8.6% of all TV shows, making it a valuable and popular title.
Executives can also use demand data to understand how a show's popularity is trending over time. "Baby Steps" demand increased over the past 30 days compared to its demand over the past 90 days. Moreover, the show moved up by 33 spots in rank during March in Germany. These insights suggest that the show is gaining traction and increasing in popularity.
Using Parrot Analytics demand data, executives can also compare a TV show's performance against the average title in its genre. In the case of "Baby Steps," it ranks at the 95.0th percentile in the sports genre in March. This means the show has higher demand than 95.0% of all sports titles in Germany. Understanding how a show is performing within its genre allows executives to better evaluate its potential for success, know its weaknesses and strengths, and determine which audience to target for marketing and distribution.
Demand data helps executives compare "Baby Steps" to other shows globally. Executives can learn the type of content resonating the most with their audiences and where to focus on acquiring new subscribers on their SVOD service. Parrot Analytics data shows the top 10 global markets where "Baby Steps" is most demanded over the past 30 days, with Germany topping the list and Japan coming second. However, the show is in demand at least 1x the average in each of these markets. These insights can inform executives on the best platforms to target for "Baby Steps" distribution, which will give the show the best chance of success and monetizing its IP.
Furthermore, an analysis of the show's momentum, longevity, travelability, franchisability, and reach enables executives to make informed acquisition and distribution decisions. In the case of "Baby Steps," its momentum and longevity are fair, meaning it has moderate pace growth and is maintaining its audience demand. However, its travelability, franchisability, and reach are poor, indicating that it may not be as successful across geographies, lacks spin-off potential, and doesn't have a broad audience appeal.
Finally, demand data helps executives to understand if trending shows are here to stay, how shows can be promoted before a premiere, and how to develop franchises and spin-offs. In the case of "Baby Steps," demand spiked in late March, which might indicate that some marketing promotions were done. Parrot Analytics' post-release insights enable executives to conceptualize and fine-tune promotion campaigns for upcoming TV shows based on insights from previous shows' performances in their respective genres.
In conclusion, leveraging Parrot Analytics demand data, show metadata, genre ranking, regional insights, rolling-year basis analysis and post-release sprints analysis will help executives make informed, data-driven decisions when it comes to making important content decisions, whether in producing, acquiring, distributing, or programming. Industry professionals can use such data to benchmark against competition, plan bespoke promotional strategies, and better understand audience preferences and global trends. Ultimately, the ability to gain insights from demand data is an essential component of today's rapidly evolving entertainment landscape.
Baby Steps's travelability to Germany in the last 30 days is 160%, which means that the audience demand for Baby Steps is 160% of the demand in its country of origin, Japan. Click through to another market to discover how well Baby Steps travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NHK, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Baby Steps.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Baby Steps from partners like NHK.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Baby Steps? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NHK to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from NHK by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Baby Steps. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NHK to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Baby Steps), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NHK by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Baby Steps, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NHK‘s Baby Steps is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Baby Steps, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Baby Steps in Germany. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.