The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' global entertainment expertise enables entertainment executives in the television industry to make more informed content decisions. Our demand data is a powerful tool that can be used for acquisition and distribution decisions, programming decisions, and content valuation.
For instance, in the case of "Badhotellet", with 2.2 times the audience demand of the average show in Germany over the last 30 days, we can conclude that demand for the show is good, and it is performing well in the drama genre, higher than 93.6% of all drama titles in Germany. This insight can be used by acquisition executives to determine the value of the show in Germany and even other countries. By leveraging our content valuation system, executives can ascertain the worth of the show in monetary terms based on Parrot Analytics' demand data.
Furthermore, "Badhotellet" has higher audience demand in Denmark, its country of origin, compared to Germany. This information on travelability can be used by distribution companies to broaden their reach and enable the show to reach international markets, boosting its travelability.
Production companies can leverage our demand data insights by utilizing our momentum and longevity metrics. "Badhotellet" has good momentum, indicating that the pace of growth is promising, during mid-March 2024. Longevity, on the other hand, indicates how audience demand is maintained over time, and for "Badhotellet" this is poor. Production companies can use these metrics to improve the quality of the show to keep viewers engaged while maintaining a consistent demand.
Demand data enables executives to make strategic programming decisions. By analyzing which shows fans of "Badhotellet" like, they can narrow their focus on similar shows and genres, which in turn can help them make content decisions about producing their own show or acquiring similar shows for their platform.
Additionally, demand data can inform subscriber acquisition and retention decisions. OTT platforms can analyze which titles are driving the most demand in particular markets and use this information to determine which titles to acquire or produce to attract and retain more subscribers.
In conclusion, Parrot Analytics' demand data provides comprehensive metrics to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. "Badhotellet" is just one example of how our demand data can be applied to help television executives optimize their businesses, making informed strategic decisions that take into account the preferences of audiences in specific regions.
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Acquire the best shows from partners such as Danés TV 2 to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Badhotellet), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Danés TV 2 by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Danés TV 2‘s Badhotellet is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Danés TV 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Badhotellet, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Badhotellet in Germany. We provide our partners with meaningful OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.