The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, access to demand data is crucial for making informed content decisions. Using the example of "Barsatein," we can see how demand data can inform content valuation, programming decisions, distribution decisions, and acquisition decisions.
First, let's address content valuation. Using demand data, a content valuation system such as Parrot Analytics' can be utilized to determine the dollar value contribution of a title to a platform in any region. For "Barsatein," we see that demand for the show in Germany is 2.8 times the average show level of demand in that region. This indicates that the show may have significant value and could be considered a strategic asset for a streaming platform looking to attract and retain subscribers interested in romance genre content.
Programming decisions can also be informed by demand data. For example, executives may note that "Barsatein" ranks in the 97.6th percentile in the romance genre in Germany, meaning that the show has higher demand than 97.6% of all romance titles in that region. Further, this show has moved up in its rank by 99 spots during February in Germany, indicating a significant uptick in demand. As a result, executives may consider investing more budget in promoting the show to attract more viewers.
Distribution and acquisition decisions can also be guided by demand data. For example, "Barsatein" has outstanding worldwide audience demand on all platforms, indicating a potential audience for the show around the globe. The show also has good reach, meaning that the number of people expressing demand for the show is substantial. This information could help a content distributor or acquisition executive understand that "Barsatein" could perform well in regions where it has not yet been released.
Finally, understanding demand data can inform content decisions such as what type of content to acquire or produce. For example, executives may note that the demand for "Barsatein" increased in Germany by 6.2% during February, indicating a growing interest in the show. This could signal that investing in more content in the romance genre would be wise. Additionally, by examining the top 10 global markets where "Barsatein" is most in-demand, executives can gain insight into what genres and content types may perform well in those regions.
In conclusion, demand data such as that provided by Parrot Analytics can inform strategic decision-making in content valuation, programming decisions, acquisition decisions, distribution decisions, and genre selection. By looking at demand data for a specific title, executives can gain insight into its potential success and use that information to make informed decisions about its future.
Barsatein's travelability to Germany in the last 30 days is 15%, which means that the audience demand for Barsatein is 15% of the demand in its country of origin, India. Click through to another market to discover how well Barsatein travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SonyLIV‘s Barsatein is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SonyLIV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Barsatein, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Barsatein in Germany. We provide our partners with essential television industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.