As an entertainment executive, you want to make more informed decisions on content acquisition, programming decisions, content distribution, and content valuation. Demand data can help you achieve this by providing you with real-time insights into how your content is performing and how your audiences are responding to them. Take, for example, "Britain’s Got Talent." Using the show's demand data in Germany for the month of December 2023, we can see how demand data can be used to help you make more informed content decisions.
Content valuation: Based on demand data, you can use an economic valuation system to determine the value of a show or a content library to a platform over time. Demand data shows that "Britain's Got Talent" has 5.4 times the audience demand of the average show in Germany over the last 30 days, indicating that the value of the show is high. Only 8.6% of all TV shows have this level of demand, underlining how valuable the show is as a strategic asset for a streaming platform with eyes on content acquisition.
Programming decisions: Demand data shows that "Britain's Got Talent" in Germany has good audience demand, but this demand has been decreasing by 53.1% in December 2023. Monitoring the show's demand can, therefore, help in making decisions on the show's programming. For example, determining the best release strategy for the show, optimizing a marketing campaign ahead of premiere, understanding the taste of the current audience, and identifying the most popular genres in the local market.
Content acquisition and distribution decisions: By examining the top 10 global markets where "Britain's Got Talent" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets, underscoring how marketable the show is. We learn that the United Kingdom is the leading global market with outstanding audience demand for the show, and the show achieved great audience demand in Norway and Malta, offering insights on where to distribute the show or which shows to acquire.
Additionally, supply and demand questions can be answered by helping you understand which types of content are exhibiting potential to acquire or produce for your platform, and how demand data can help quantify a specific title's ROI, which can be an essential factor to consider when making acquisition or investment decisions.
Content promotion decisions: Monitoring the demand of a show can help understand its momentum, which measures its pace of growth. Demand data for "Britain's Got Talent" shows its momentum is exceptional, making it an excellent candidate for pre-release marketing campaigns and more effective promotional tactics that can tap into the zeitgeist culture.
Ultimately, demand data allows you to make valuable and data-driven insights in your strategic decision-making processes. The Parrot Analytics content valuation system is a great tool to use by entertainment executives to effectively evaluate the value of a series-worth, calculate ROI, assess its performance across regions and platforms, and perform competitive benchmarking, among other things.
