As an entertainment executive, you need to make informed content, acquisition, distribution and programming decisions. One of the best ways to do this is by analyzing demand data. Demand data helps you to know how popular a show is in a particular region and globally, how well it has maintained its audience demand over time, and its potential for spin-offs and expansion.
To illustrate how you can use demand data in your decision making process, let's use the example of "Britain's Got Talent" in Germany in February 2024.
Firstly, it is crucial to know that Parrot Analytics' content valuation system is based on demand data, which can reveal the dollar value contribution of any title on any platform in any region. To determine how much "Britain's Got Talent" is worth in Germany, for example, you can use demand data to calculate its economic value. By knowing the dollar value contribution of a title, you can make informed content and acquisition decisions that will drive engagement and increase subscribers.
Secondly, analyzing demand data will help you to know what type of content to acquire or produce and the release strategy that will work best. For instance, knowing that "Britain's Got Talent" outperforms the demand of the average TV show in its top 10 global markets can help you to curate content that appeals to various market segments. By leveraging the insights to anticipate demand, you can release content that coincides with the popularity peak in different regions, thereby optimizing the content offering and maximizing viewership engagement.
Thirdly, demand data helps you to identify opportunities and challenges that exist in the marketplace. For example, if the demand for a particular show is decreasing, it suggests that new competition or a shift in audience tastes might be affecting its popularity. In this case, you may need to explore strategies to renew the audience interest in the show or to acquire a new type of content that better aligns with audience preferences.
Fourthly, demand data can inform marketing strategies and increase your chances of success. By knowing what other shows fans of "Britain's Got Talent" like, you can make informed programming decisions and invest in marketing campaigns that resonate with the audience. It can also enable you to optimize marketing spend and achieve better results.
Finally, demand data can help you to identify unexplored areas where there are opportunities for growth. For instance, if "Britain's Got Talent" has outstanding demand in specific regions where it is not widely distributed, you can make informed distribution decisions and capitalize on this demand to drive engagement and increase subscribers.
In conclusion, demand data can offer critical insights into the content landscape and help entertainment executives to make informed decisions. The insights can inform content valuation, acquisition, distribution, programming, marketing, and growth strategies that drive audience engagement and increase subscribers.
