As an entertainment executive, there is a lot of information that can be gained by analyzing audience demand for a particular TV show. In the case of "Britain's Got Talent" in Germany in January 2024, demand data can be used to make informed programming, content acquisition and distribution decisions.
One way demand data can be used is in content valuation. For example, using demand data, you can determine how much revenue a show brings in for a platform, its ability to drive subscriptions and mitigate churn, and how much it is worth on the global market. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. This means that you can use demand data on "Britain's Got Talent" to determine its dollar value contribution to platforms in Germany and globally.
You can also use audience demand to understand the performance and popularity of "Britain's Got Talent" in Germany and globally. For instance, compared to the average TV show in Germany over the last 30 days, demand for "Britain's Got Talent" is good. Furthermore, only 8.6% of all TV shows have this level of demand. This shows that the TV series is very popular in Germany. Compared to its demand over the last 90 days, there has been a decrease in recent times. However, the show still ranks highly compared to other titles in Germany.
Demographic information on the top fans of "Britain's Got Talent" can be used to gain insights regarding what shows and genres they prefer. The fact that "The Voice (AU)", "Big Brother Canada", and "The Voice (US)" are among the shows that fans of "Britain's Got Talent" liked during January 2024 in Germany, indicate that fans tend to appreciate talent shows. The data on what other TV shows or content that the audience is attracted to can help executives make informed programming decisions and identify content acquisition opportunities.
Demand data can also be used to understand the show's performance in other countries. For example, the demand for "Britain's Got Talent" in Germany was 17% of the demand in its country of origin, the United Kingdom. Comparing the performance of the show on a rolling year basis versus the past 30 days reveals some interesting insights, such as the show has seen decreased popularity recently, but the show's longevity is exceptional. By identifying the top 10 global markets where "Britain's Got Talent" is most in-demand, one can grasp an understanding of where the show is popular, and consequently, how to distribute the show.
In conclusion, by taking advantage of demand data, executives working for a variety of companies involved in television production and distribution can make informed content acquisition and distribution and programming decisions. By analyzing the audience demand data available on "Britain's Got Talent" in Germany during January 2024, executives can better understand the global popularity of the title in addition to understanding regional performance. This knowledge, in turn, can help inform strategic decision-making and drive more significant revenue outcomes.
