The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make informed content acquisition, distribution, or programming decisions, then demand data should be at the forefront of your decision-making process. "Children Ruin Everything" can serve as an example of how Parrot Analytics' demand data can help you make data-driven decisions.
Firstly, we can use demand data to evaluate content valuation. By analyzing the demand data for "Children Ruin Everything," TV executives can learn the relative value of the show on different platforms and regions and make informed decisions concerning the amount of investment to make in acquiring or producing the content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region.
Taking a closer look at the audience demand data for "Children Ruin Everything," we can see that it has 3.2 times the audience demand of the average show in Germany over the last 30 days, and it ranks in the 95.7th percentile in the family genre. This indicates that demand for the show is good and can influence the decision of a TV executive considering acquiring or distributing the show.
Furthermore, by examining the demographics of fans who like "Children Ruin Everything," executives can determine which shows and genres resonate most with the series' audience and use this information to help shape future acquisitions or the creation of new content. For instance, it's interesting to note that fans of "Children Ruin Everything" also like "MasterChef Junior (US)," which may be an indication of a suitable genre for possible acquisitions in this market.
Demand data can also help entertainment executives to make informed decisions concerning programming by analyzing the show's performance metrics over different periods. By comparing the show's performance on a 1-year rolling basis to the last 30 days, we can see that "Children Ruin Everything" has experienced increased popularity of about 31.0% in the last 30 days. This indicates that the show might be growing in popularity and that executives may want to consider potentially promoting or expanding their investment in this market with new seasons or additional marketing campaigns.
The Parrot Pulse for "Children Ruin Everything" can provide executives with a more nuanced understanding of the show's global performance across six dimensions. For example, in the case of "Children Ruin Everything," its worldwide audience demand is good, momentum is also good, while travelability and longevity are poor. This balance of variables provides a complete picture of the overall demand for the show globally, which is essential in making informed decision-making concerning content acquisition and distribution decisions.
Overall, the demand data provided by Parrot Analytics can be used to answer a wide range of questions, from how much a show is worth to another streaming platform to which acquisitions have the greatest opportunity to grow an existing audience or acquire new subscribers. By using demand data, executives can gain a deeper understanding of data-driven insights into programming, content valuation, and acquisition. In summary, demand data can work as a resource in decision-making, empowering TV executives to make informed decisions that contribute to the profitability, growth and sustainability of their businesses.
Children Ruin Everything's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Children Ruin Everything is 36% of the demand in its country of origin, Canada. Click through to another market to discover how well Children Ruin Everything travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV‘s Children Ruin Everything is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Children Ruin Everything, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Children Ruin Everything in Germany. We provide our partners with comprehensive SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.