The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how demand data can inform our decisions is key to making informed content, acquisition, distribution, and programming decisions. For instance, Parrot Analytics' analysis of "Court Cam" for the month of March 2024 in Germany highlights how measuring audience demand can reveal valuable insights for content valuation and overall strategic decision-making.
One important way demand data can help executives is through content valuation. By using demand data, we can estimate the market value of a title, helping to determine how much to invest in its production or acquisition. In the case of "Court Cam," the series' demand data reveals its performance and popularity, with demand peaking in Germany in mid March 2024. This type of information is crucial when assessing how a show's demand can contribute to a platform's revenue.
Another way demand data can help executives is by providing insights into programming decisions. By analyzing demand, executives can determine which genres resonate most with audiences. For instance, Parrot Analytics reveals that "Court Cam" ranked in the 99.5th percentile in the documentary genre during March 2024 in Germany. Such insights can inform programming decisions on a platform and result in increased engagement.
Demand data can also be of great help in making informed acquisition decisions and identifying new opportunity markets for content distribution. By evaluating "Court Cam's" global performance across six dimensions, executives can understand how well the show is performing in its markets and identify any opportunities for global expansion. In the case of "Court Cam", Australia and the United States were the show's top-performing markets.
Finally, understanding demand data can also improve subscriber retention and acquisition. By analyzing which titles are most in-demand among subscribers, executives can identify the content that is keeping their audiences happy and attracting new subscribers to their platform. In turn, they can ensure that resources are allocated to acquire or produce additional content similar to their most popular titles.
Overall, "Court Cam" has proven to be a popular show in Germany and across the world, making it a valuable asset to any platform's catalogue. Demand data can provide a wealth of information to entertainment executives, informing them of production decisions, performance in foreign markets, and competitive positioning, and ultimately help them make smarter decisions when identifying and investing in new content.
Court Cam's travelability to Germany in the last 30 days is 17%, which means that the audience demand for Court Cam is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Court Cam travels internationally.
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Acquire the best shows from partners such as A+E Networks to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Court Cam), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as A+E Networks by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Court Cam, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular A+E Networks‘s Court Cam is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for A+E Networks and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Court Cam, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Court Cam in Germany. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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