The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can be instrumental in making informed decisions surrounding content acquisition, development, distribution, and programming. Take, for example, the show "Çukur." By analyzing its audience demand data, executives can gain insights into its performance across various markets, its audience preferences, and the potential value of the show to their platform.
One potential use of demand data is content valuation. Using audience demand data, executives can determine the value of a title to their platform or even estimate how much to spend on acquiring content. In the case of "Çukur," we can see that the show has a high level of demand in Germany, with 2.5 times the audience demand of the average show in the country over the last 30 days. This suggests that the show may have significant value to an SVOD platform or TV network seeking to acquire content in Germany.
Audience demand data can also inform decisions surrounding content acquisition and programming. By examining the show's performance across multiple markets, executives can identify which regions the show is most popular in and decide whether to acquire it for a particular market. Additionally, executives can leverage audience demand data to identify shows that fans of "Çukur" also enjoy, such as "Family Feud (CA)," "Killing Eve," and "Murdoch Mysteries." This type of information can be useful when deciding which titles to acquire for a particular region or platform.
Demand data can also inform content development decisions. In the case of "Çukur," executives can assess the potential travelability of the show, which measures its international demand relative to its home market. By analyzing the show's demand in Germany, which is 13% of its demand in Turkey, executives can identify markets where there may be potential for the show to perform well and, therefore, opportunities for international expansion.
Furthermore, the data can also be used to inform marketing strategies and decide which titles should be promoted more heavily. In the case of "Çukur," we can see that during January, audience demand for the show increased in Germany by 5.8%. Demand spiked early in the month, indicating that a targeted marketing push at the beginning of the month may have been effective.
Finally, demand data can inform strategic decisions surrounding the future of a show. For example, examining "Çukur's" priority markets can help executives decided whether to push for spin-off opportunities or other franchises. It can also help in determining whether to start a new season or not, based on the show's longevity and momentum of growth.
In short, audience demand data is a valuable tool that can help entertainment executives make better-informed decisions surrounding content acquisition, development, distribution, and programming. By studying the audience demand data, executives can determine which titles will likely both attract new subscribers and satisfy current audiences on their platform.
Çukur's travelability to Germany in the last 30 days is 8%, which means that the audience demand for Çukur is 8% of the demand in its country of origin, Turkey. Click through to another market to discover how well Çukur travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Çukur is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Çukur, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Çukur in Germany. We provide our partners with valuable SVOD capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.