If you are an entertainment executive looking to make more informed programming, content, acquisition, or distribution decisions, you can use demand data to evaluate various types of market trends and preferences. The analysis of "DC's Stargirl" for the month of October 2023 in Germany provides some valuable insights, which could be helpful in making strategic decisions.
Demand data can be used to value content based on its contribution to a platform and to assess a TV series' ability to drive subscriptions and mitigate churn. For instance, the Parrot Analytics content valuation system is based on global content demand and supply, and it reveals the dollar value contribution of any title, to any platform, in any region. According to the data, "DC's Stargirl" has outstanding audience demand in Germany over the last 30 days, with 9.9 times the audience demand of the average show in Germany. This means that this show is an excellent candidate for content valuation, and investing more resources in its promotion and outreach could yield significant returns.
Demand data can also help you assess a TV show's performance and identify trends. For example, "DC's Stargirl" has been moving up in rank in Germany, and demand for this show is increasing recently. Furthermore, the demand for this show in Germany is 107% of the demand in its home market, the United States, indicating its travelability potential. With the help of this information, you can determine the value of a content library to a platform over time and estimate cannibalization of audiences if a title is available on multiple services.
In addition to this, demand data can help measure audience engagement across different regions and identify opportunities for global expansion. By examining the top ten global markets where "DC's Stargirl" is most in-demand over the last 30 days, we find that this series outperforms the demand of the average TV show (1x) in each of these markets. Germany is the show's number one market globally, and its outstanding audience demand (9.3x) can serve as a blueprint for content expansion strategy in other European markets. Data on peak demand and average demand can further aid your programming and content decisions, such as identifying which episodes of a series delivers the highest audience engagement.
Demand data can also help inform competitive benchmarking, pre-release marketing, and optimal release strategy and pricing. By comparing the show's demand data with other titles available on the market, you can get an idea of its competition and use this knowledge to make more informed decisions. Additionally, by understanding which content is most popular in your local market, you can optimize your marketing campaign ahead of the premiere and release dates. This strategy can also extend to pricing and release schedules, as access to demand data can inform launch plans that cater to different regions and segments.
Finally, by analyzing the affinity of "DC's Stargirl" with other titles, you can evaluate the show's potential to create spin-offs and franchises and provide insights into optimal partnerships with talent agencies and production companies. As the show has been maintaining a good level of longevity and momentum over time, its potential for spin-offs or franchises might be considerable, increasing its franchisability.
In conclusion, demand data provides entertainment executives with valuable insights into their respective fields of decision making, ranging from programming and content decisions to distribution and acquisition strategies. Specifically, the Parrot Analytics content valuation system based on global content demand and supply can enhance platform performance, leading to higher returns on investments. Therefore, by analyzing the example of "DC's Stargirl" in October 2023 in Germany, we can learn how demand data drives various strategic decisions and improvements in the entertainment industry.
