As an entertainment executive, understanding the demand for a show can provide valuable insights when making strategic content decisions. Let's use "DC's Stargirl" in Germany during December 2023 as an example.
Firstly, looking at the show's demand value, which is 9.4 times that of the average German TV show in the last 30 days and ranking at the 99.2nd percentile in the Drama genre in Germany, it is clear that audience demand for the show is high. Moreover, the show has achieved an outstanding global audience demand across all platforms and has good travelability, indicating a potential for a strong international audience.
In addition, "DC's Stargirl" has good momentum and franchisability, meaning that the show has a strong growth trajectory, and potential to create spin-offs or franchises. The show's reach, which represents the number of people expressing demand for a show, is also outstanding, suggesting a significant opportunity to attract and retain subscribers.
Comparing the show's performance on a 1-year rolling basis vs the last 30 days, we find an increase in peak demand over the past month. Additionally, the show's strong demand in Germany, the United States, the United Kingdom, Netherlands, Canada, Israel, France, Australia, and China provides valuable insights about potential for global distribution or syndication, content partnership, or licensing.
Furthermore, analyzing the show's audience taste clusters revealed that fans of "DC's Stargirl" also enjoy shows such as "The Flash", "Young Sheldon", "Rick and Morty", "Loki", "Star Trek: Strange New Worlds", "House of the Dragon", "The Mandalorian", "Titans", and "Quantum Leap". This data could be helpful for product and programming decisions, including acquisition, marketing, and distribution.
Finally, the Parrot Pulse for "DC's Stargirl" shows good longevity, meaning the show maintains its audience over time. This could suggest a potential for audience acquisition, retention, or expansion.
In conclusion, demand data can be used to make more informed content decisions, acquisition decisions, or distribution decisions. By using Parrot Analytics' demand measurements, executives can gain valuable insights on audience demand, geographical, and content specifics, which can contribute to their content strategy, programming, and investments.
