The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Der Bergdoktor" in Germany reveals some insights that can be helpful for entertainment executives in making informed decisions about their content. One of the key pieces of information is that demand for the show has been decreasing recently, which can be an indication that the show may need additional promotion or marketing to retain its audience.
Demand data can also help with content valuation. By using Parrot Analytics' demand valuation system, executives can determine how much a show is worth and how it contributes to the platform. This system leverages demand data to estimate the ROI a given title will bring, as well as assess its ability to drive subscriptions and mitigate churn.
In terms of programming decisions, executives can use demand data to optimize their release strategy and pricing. At the same time, they can analyze under-monetized titles to find new opportunity markets for content distribution and show growing demand for their series.
In addition, executives can use demand data to help them make acquisition decisions. By analyzing what the fans of "Der Bergdoktor" also like, they can find similar titles to acquire or produce that have the potential to perform well with a similar audience. Using demand data, they can also quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, which can help with supply and demand decisions.
Demand data also allows executives to understand their audience better. They can quantify taste clusters, uncover whitespace opportunities, and map local audience demand trends by genre or sub-genre. They can also use demand data to answer crucial questions about their content by understanding its performance relative to the market average, the most popular genres in their local market.
Finally, demand data powers competitive benchmarking, informing pre-release marketing, and enables discovery & recommendations. With Parrot Analytics' Pulse, executives can have an independent measure of their global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach.
In conclusion, by leveraging demand data, executives can make more informed decisions about content acquisition, programming, distribution, and marketing, which in turn can improve their return on investment while helping them to cancel underperforming titles and target specific demographics. "Der Bergdoktor" is an excellent example of how demand data can help identify under-monetized titles and optimize audience retention and engagement.
This is Der Bergdoktor's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Der Bergdoktor travels internationally.
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Acquire the best shows from partners such as zdf to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Der Bergdoktor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular zdf‘s Der Bergdoktor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Der Bergdoktor, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Der Bergdoktor in Germany. We provide our partners with far-reaching television series know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.