As an entertainment executive, it's important to understand how audience demand can inform your decisions regarding content valuation, acquisition, distribution, and programming. Let's take a look at the example of "Documentary Now!" to see how demand data can help you make more informed decisions.
Content Valuation:
- Using demand data, you can estimate the value of "Documentary Now!" to a streaming platform in Germany, revealing its dollar value contribution to the platform and how it drives engagement across the rest of the catalog.
- Comparing the performance of "Documentary Now!" on a 1 year rolling basis vs the last 30 days can help you assess the increased popularity of the show, which could influence its content valuation.
Acquisition/Programming:
- "Documentary Now!" has 3.0 times the audience demand of the average show in Germany over the last 30 days, indicating good demand for the series.
- Furthermore, only 8.6% of all TV shows have this level of demand, indicating high demand for the show.
- "Documentary Now!" has been increasing in rank in Germany during December, moving up by 125 spots. This can indicate that it may be a good investment for acquisition or programming decisions.
- By examining the top 10 global markets where "Documentary Now!" is most in-demand over the last 30 days, you can see where the show is resonating most with audiences and potentially use that insight to inform acquisition decisions.
Distribution:
- Travelability measures a show's international demand relative to its home market, and for "Documentary Now!" this is okay. This can help you determine how well the show may perform in different markets and guide your distribution decisions.
Programming/Marketing:
- During December 2023, audience demand for "Documentary Now!" has increased in Germany by 4.7%, indicating growing interest in the show.
- You can look at the Parrot Pulse for "Documentary Now!" to gain insight into the show's momentum, longevity, franchisability, and reach. These dimensions can inform programming and marketing decisions.
Overall, audience demand data on "Documentary Now!" can provide entertainment executives with valuable insight into how well the show is performing, which markets are most receptive to the series, and what decisions to make around content valuation, acquisition, distribution, and programming.
