Attention entertainment executives! Do you want to make more informed content, acquisition, distribution, or programming decisions? Look no further than demand data. Let's take the American mockumentary television series "Documentary Now!" as an example. Produced by SNL creators, this original IFC series pays tribute to documentary films with a unique comedic twist. Using demand data, we can analyze how popular the show is, determine its audience appeal, and assess its potential for future investment.
Content Valuation:
With demand data, we can determine what a show is worth and how much of its value is attributed to specific factors like location or genre. The demand for "Documentary Now!" in Germany ranked in the 95th percentile for comedy titles, indicating that the show has higher demand than the majority of other comedy titles in the area. Additionally, the show's demand level was calculated to be 2.9 times higher than the average TV series in Germany, revealing the dollar value contribution of the show to a platform in that region.
Acquisition:
If you're looking for audience insights to inform your acquisition strategy, demand data can provide you with information about what types of content have the most potential to attract and retain audiences. By looking at the top 10 markets globally where "Documentary Now!" is most in-demand, we can identify its popularity trends and adjust the acquisition strategy to suit.
Programming:
Demand data allows you to determine audience preferences, which can then inform programming decisions. For example, we can compare audience preference for shows that are similar or related to "Documentary Now!" such as "Swamp People" or "The Walking Dead." By adjusting the programming lineup to suit audience preferences, the platform can optimize its content strategy and potentially attract more subscribers.
Distribution:
For OTT or SVOD platforms, distribution is critical. Understanding where there is the highest demand for specific genres can inform distribution and licensing rights decisions. For "Documentary Now!", the show's international appeal (travelability) is okay, but good for its host country, the United States. This data can inform licensing agreements and help determine which platforms are the best to target.
By leveraging demand data, content producers can gain an intimate understanding of audience interests and preferences, as well as target markets with higher potential for increased audience interest, increased engagement, and profitability. Armed with these insights, entertainment executives can make more informed decisions about what content to create, acquire, and distribute to maximize the value of their content investments.
