Are you an entertainment executive looking to make more successful content, acquisition, or distribution decisions? Then, you must understand the power of demand data, which can provide valuable insights to help you in your decision making. By analyzing the performance of "Documentary Now!" for the month of February 2024 in Germany, we will explore the benefits of using demand data for making informed decisions.
Firstly, content valuation uses demand data to help determine how much a series is worth. In this case, demand for "Documentary Now!" is 2.2 times the audience demand of the average show in Germany over the last 30 days, which is lower than its demand of 2.7 times the average demand over the last 90 days, indicating a recent decrease. Additionally, since "Documentary Now!" achieved the peak rank of #968 in Germany, moved up in its rank by 2376 spots during February, and ranks in the 93.8th percentile in the comedy genre, we can determine its value in Germany.
Secondly, demand enables you to value IP globally, as it provides data on what content is most popular in different markets. "Documentary Now!" is most popular in the United States, where it has good audience demand of 4.6x. It is also popular in Mexico, Canada, Sweden, the United Kingdom, Germany, Norway, Switzerland, and Brazil. By examining its performance in different markets, entertainment executives can determine where to invest in marketing campaigns or consider distribution deals based on demand.
Thirdly, demand data powers content valuation systems, which help to monetize content assets. Using demand data, you can determine the ROI a specific title will bring for any given platform. For example, demand for "Documentary Now!" has increased in Germany by 146.7% in February, indicating it might be a wise choice for a new acquisition. The demand data can also aid in understanding the potential overall contribution of a title to a platform's revenue and its ability to drive engagement.
Fourthly, demand provides insight into scalable concept testing. By understanding which elements of existing content fans like the most, executives can optimize upcoming production for success. Since "Documentary Now!" is experiencing a decrease in popularity, executives could examine why it is losing its audience and modify its format to increase its appeal and sustain demand.
Finally, by analyzing demand data, executives can monitor the audience's interest in a show and gain insights into which titles to acquire or produce. In this case, while demand for "Documentary Now!" has been decreasing recently, it is still more popular than the average show in Germany. This information could help executives make programming decisions or determine which titles to retain and which to let go.
In conclusion, demand data is a powerful tool that can assist executives in making strategic decisions across all aspects of the entertainment industry. By analyzing demand data for "Documentary Now!", entertainment executives can better understand how to value, distribute, and produce content effectively. And with real-time insights into audience trends and behaviors, business decisions can be made more efficiently. The entertainment industry is highly competitive, and demand data provides the necessary edge that companies need to stay ahead of the game and thrive.
