The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed decisions for your content. For instance, with the example of "EastEnders" in Germany, we see that it has high demand and is performing well compared to the average show in the country. This can inform a TV series financing company or TV production company that "EastEnders" could be a viable investment opportunity or production candidate for the German market. Similarly, for a content distributor, this information may indicate that there is an existing audience for "EastEnders" in Germany, providing an opportunity to license the show for distribution in the country.
Demand data can also help with programming decisions, like which types of content to prioritize or acquire. By looking at related shows that fans of "EastEnders" also like, such as "Last Man Standing" or "90 Day Fiancé: Happily Ever After?", an OTT platform or linear network might consider acquiring or commissioning similar titles to appeal to the same audience. Longevity, momentum, and franchisability data can further inform the platform or network on how a show is performing in the long-term and its potential for continued growth or spin-off opportunities.
Demand data is also important for content valuation. By using Parrot Analytics' content valuation system, a SVOD platform or studio can determine the monetary value of a title in any given region. For example, "EastEnders" has 4.2 times the audience demand of the average show in Germany, which can inform the platform or studio on its value and potential return on investment.
Travelability data, which measures a show's international demand relative to its home market, can also help with distribution decisions. In the case of "EastEnders" in Germany, its travelability score is okay, which may signal to a content distributor that there is potential for the show to perform better in other international markets.
Additionally, demand data can inform decisions related to subscriber acquisition and retention. For example, a pay TV network or SVOD platform may use demand data to determine which titles to acquire or produce to attract new subscribers or keep current ones satisfied. They may also use data to optimize marketing campaigns ahead of premieres or identify under-monetized titles that can be promoted to increase engagement and retain customers.
Overall, demand data can provide valuable insights to entertainment executives across various sectors, from TV production and distribution to financing and talent agencies. Its application can range from content valuation and programming decisions to subscriber acquisition and retention strategies. By leveraging this data, entertainment executives can make more informed decisions to optimize their content and maximize ROI.
EastEnders's travelability to Germany in the last 30 days is 65%, which means that the audience demand for EastEnders is 65% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well EastEnders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s EastEnders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for EastEnders, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for EastEnders in Germany. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.