The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As executive decision-makers in the entertainment industry, it is crucial to be armed with as much data and insight as possible when evaluating content, acquisition, distribution, and programming choices. Using a case study of "Gravity Falls" in Germany from March 2024, Parrot Analytics' demand data can be used to make more informed decisions.
Firstly, it is evident from the high audience demand of "Gravity Falls" that the show is well-liked and successful in Germany. The show has achieved 7.1 times the audience demand of the average show in Germany over the last 30 days. As such, demand data is integral to content valuation, as it allows executives to estimate the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system, powered by global content demand and supply, provides a way to quantify the platform-specific marginal revenue contribution and calculate the ROI specific titles could bring to a platform.
Furthermore, it is vital to identify where a particular show or IP has opportunities to grow and, therefore, determine whether to acquire or produce content within the same niche. With "Gravity Falls," the family genre in Germany has been hugely successful, and it ranks exceptionally well in this category, in the 98.5th percentile in March 2024.
In addition, it is useful to look at the global appeal of a show, as done with examining the top 10 countries where "Gravity Falls" is most in-demand. From this global demand data, companies can discern where to focus their production and distribution efforts. Additionally, by analyzing appetite for a particular show in countries not traditionally associated with high demand, new opportunity markets for content distribution can be found, and changes to distribution or acquisition strategies can be made.
Finally, it is necessary to assess how a show is holding up over time and to track its success. The study of "Gravity Falls" in Germany demonstrated that its momentum, longevity, franchisability, reach, and travelability are all outstanding. These measures offer insights into how much marketing spend is required and where such spend should be invested. For example, a show with a high momentum may require less marketing spend as it is already well-loved and has a dedicated following, whereas a show with lower momentum may need more investment to build its audience.
In summary, demand data plays a crucial role in a variety of strategic decision-making processes, from content valuation and acquisition, through determining global appeal and identifying unfulfilled niches, to evaluating the success and sustainability of a particular show. By utilizing Parrot Analytics' demand data and analyzing the performance of "Gravity Falls", entertainment executives can make more informed decisions about content, acquisition, distribution, or programming, ultimately driving their business forward.
Gravity Falls's travelability to Germany in the last 30 days is 17%, which means that the audience demand for Gravity Falls is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Gravity Falls travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gravity Falls), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Gravity Falls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gravity Falls, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Gravity Falls in Germany. We provide our partners with essential television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.