The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives from different entertainment companies can support decision-making by using demand data from Parrot Analytics. Understanding the demand of a show in a specific market could help executives make informed business decisions as they navigate acquisition, distribution, programming, or content valuation. Here is an analysis of "High Desert" in Germany, which demonstrates how demand data could help executives with their decision-making:
- Content Valuation: Content valuation finds the dollar value contribution of a title to a platform in a particular region. It can aid TV executives in determining how much to spend on content. By evaluating the demand data for "High Desert," executives can assess the show’s impact on the platform. As "High Desert" has 3.0 times the audience demand of the average show in Germany over the last 30 days, it is providing a good value to the platform. Knowing the show's value will help an executive with content valuation.
- Programming Decisions: Parrot Analytics demand data provides a direct method of knowing the audience’s interest in a specific program or show. With regard to programming decisions, analyzing the show's demand data in two time frames - one year and the last 30 days - reveals some interesting insights. Demand for "High Desert" has increased over the last 30 days by 48.9%, which shows that the show is becoming more popular in Germany. With its momentum, "High Desert" has a remarkable pace of growth in Germany, and its reach is also satisfactory. These two metrics indicate that executives may have an excellent opportunity to attract new subscribers by offering "High Desert" on their platform.
- Acquisition decisions: Using travelability data, which quantifies the international demand for a show relative to the home market, executives can determine the level of acquisition success a particular show might have. Although "High Desert" has good audience demand globally, its travelability is okay, indicating that it may not be as appealing outside of its home market. However, the fact that it has outperformed the demand of the average TV show in all of its top ten global markets, including Germany, presents an excellent opportunity for executives to pursue the show in those regions to boost viewership numbers.
- Distribution decisions: Information on the countries where a show is most in-demand, its audience demographics, and region-specific data can be used to make decisions about licensing, distribution, and other distribution strategies. By evaluating "High Desert's" Germany demand data, executives can acquire knowledge of the most favorable times to release new episodes or seasons of the show and any target demographics the series may have.
- Audience retention: An executive may analyze "High Desert's" audience demand in Germany to enhance subscriber retention. If an executive is looking for content capable of keeping an audience interested, the Parrot Pulse data for audience demand over six dimensions for "High Desert" reveals good worldwide audience demand and good demand in Germany. As such, retaining "High Desert" on a platform may be a good move to keep audiences engaged.
In summary, the analysis of "High Desert" in Germany demonstrates the value of demand data to executives from different entertainment companies. Understanding audience demand can unlock critical insights to help executives make informed decisions about acquisition, distribution, programming, and content valuation.
High Desert's travelability to Germany in the last 30 days is 41%, which means that the audience demand for High Desert is 41% of the demand in its country of origin, United States. Click through to another market to discover how well High Desert travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s High Desert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for High Desert, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for High Desert in Germany. We provide our partners with far-reaching content competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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