The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with difficult decisions around content, acquisition, distribution, and programming. The good news is that there is a powerful tool that can help you make more informed decisions: demand data. The case of "Hudutsuz Sevda" in March 2024 in Germany is an excellent example of how demand data can be used to make strategic decisions.
One of the main benefits of demand data is its ability to inform content valuation. Using demand data, you can determine how much a specific title is worth, how it contributes to the value of your content library, and how it drives engagement and viewer retention. In the case of "Hudutsuz Sevda", we see that the show has good demand in Germany, with 2.2 times the audience demand of the average show over the last 30 days. This is an important factor to consider when evaluating the show's value and deciding whether to acquire or distribute it.
Another key benefit of demand data is its ability to inform programming decisions. By analyzing the trends in audience demand, you can optimize your release strategy and pricing, uncover new opportunity markets, and identify under-monetized titles. For example, we see that demand for "Hudutsuz Sevda" peaked in late March, indicating that this could be a good time to promote the show, perhaps with a special event or social media campaign.
Demand data also provides valuable insights into the show's audience and performance across different markets. For example, we see that "Hudutsuz Sevda" is very popular in Turkey, with outstanding audience demand of 9.6x. This information can be used to target specific markets for distribution and marketing efforts.
In addition to content valuation and programming decisions, demand data can also inform acquisition and distribution decisions. By understanding the performance of a title in different markets and its potential to attract new subscribers, you can make smarter decisions about which titles to acquire and how to distribute them.
Finally, demand data provides valuable insights into the performance of your marketing efforts. By tracking the momentum of a show and comparing it with other titles, you can measure the effectiveness of your marketing campaigns and adjust your strategy accordingly.
In summary, demand data is a powerful tool that can inform a wide range of strategic decisions in the entertainment industry, from content valuation to programming to acquisition and distribution. By analyzing the case of "Hudutsuz Sevda" in March 2024 in Germany, we see how demand data can provide valuable insights into audience demand, performance, and trends, helping entertainment executives make more informed decisions and drive business success.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Hudutsuz Sevda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hudutsuz Sevda, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Hudutsuz Sevda in Germany. We provide our partners with extensive television industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.