The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides valuable demand data that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The case study of "Iron Chef America" in Germany for the month of February 2024 demonstrates how demand data can be used to provide insights and answers to critical questions as follows:
- Content valuation uses demand data to answer questions such as: "How much is my series worth?" And "What is the baseline value of a title?" Parrot Analytics content valuation system can use demand data to reveal the dollar value a particular series can contribute to any platform or region. In this regard, "Iron Chef America" has good demand in Germany, with 2.1 times the audience demand of the average show in the region, indicating that it is worth investing in it.
- Demand enables valuing IP globally: "Iron Chef America" is an Americanized version of the original Japanese TV series. Therefore, it is essential to determine its worldwide appeal and popularity to enable key decision-makers to decide whether to invest in international distribution or not. Demand data by Parrot Analytics can indicate the show's popularity beyond its country of origin (the United States).
- Demand data powers Parrot Analytics' content valuation system: Through demand data, it is possible to calculate the show's platform-specific marginal revenue contribution and how it drives engagement across the rest of the catalog. In the case of "Iron Chef America," it has higher demand than 95.3% of all reality shows in Germany, indicating its ability to drive engagement and revenue.
- Demand enables mapping local whitespaces: The demand for "Iron Chef America" in Germany has decreased by 65.5% in February, indicating a specific need to analyze what changes or competition could be responsible for the drop in demand. Another question that can arise by analyzing the show's demand data in different regions is, "What are the most popular genres in specific markets?" This type of data can help executives identify underserved niches and decide which type of content has the most potential for growth.
- Demand powers affinity analysis: Parrot Analytics' demand data can help to analyze fans' interests, enabling executives to identify the best brand or talent to collaborate with to expand a show's audience. For instance, other shows that fans of "Iron Chef America" like are "Bizarre Foods With Andrew Zimmern" and "Chopped." This data shows potential collaborations or themed cooking events that could appeal to this group.
In summary, entertainment executives can benefit from demand data powered by Parrot Analytics to answer critical questions concerning content valuation, international appeal, platform-specific revenue contribution, local whitespace mapping, and audience affinity. "Iron Chef America" in Germany is a case in point that reveals its good demand, increasing popularity, and fans' affinity and could help decision-makers make informed decisions concerning content acquisition, distribution, and programming.
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Acquire the best shows from partners such as Food Network to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Iron Chef America), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Iron Chef America is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Iron Chef America, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Iron Chef America in Germany. We provide our partners with valuable subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.