The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed content, acquisition, distribution, and programming decisions. One way of leveraging audience data is by using content valuation systems such as Parrot Analytics'. Let's consider the example of "Law & Order: Criminal Intent" in Germany.
Firstly, we notice that the show's audience demand is good compared to the market average, with the demand increasing during the last 30 days. Furthermore, the show has higher demand in Germany than in most other international markets.
Secondly, the show's ranking position is important because it indicates how well the show is performing in comparison to other shows. In this case, "Law & Order: Criminal Intent" has a decent ranking relative to other shows. Although it had a ranking drop, it remains a strong performer in the environment.
Thirdly, understanding the audience's genre preferences is essential. "Law & Order: Criminal Intent" is doing incredibly well in the drama genre.
Fourthly, the Parrot Pulse analysis provides several independent measures of the show's performance across six dimensions. In this case, "Law & Order: Criminal Intent" has outstanding longevity, good momentum, and spin-off potential, with a broad reach across different markets.
These insights have several implications for content decision-making. For instance, content executives can leverage the success of "Law & Order: Criminal Intent" to make informed acquisition decisions. Having this kind of data helps to test the potential of a show or franchise. Additionally, the demand data reveals that the popularity of "Law & Order: Criminal Intent" is on the rise, which can make it a more strategic asset for platforms looking to attract new subscriptions or retain existing ones.
In summary, leveraging audience demand data through content valuation systems such as Parrot Analytics enables content executives to make informed decisions about investments, acquisitions, pricing, marketing, and distribution. With these insights, they can optimize their content offerings and capitalize on the market trends.
Law & Order: Criminal Intent's travelability to Germany in the last 30 days is 41%, which means that the audience demand for Law & Order: Criminal Intent is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Criminal Intent travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Law & Order: Criminal Intent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Law & Order: Criminal Intent, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Criminal Intent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Criminal Intent, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Law & Order: Criminal Intent in Germany. We provide our partners with comprehensive subscription-video-on-demand competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.