The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how demand data can help you make informed content decisions. The analysis of "Messi Meets America" for the month of December 2023 in Germany is a great example of how demand data can be used to guide content valuation and programming decisions.
One important question that demand data can help answer is, "how much is my show worth?" The Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. With an audience demand of 2.8 times the average TV show in Germany over the last 30 days, "Messi Meets America" is a high-value content warranting careful consideration.
Demand data can also help you determine which type(s) of content exhibit opportunities for acquisition or production. In this case, it is clear that "Messi Meets America" is a popular documentary series, ranking at the 98.0th percentile in the documentary genre in Germany over the month of December.
Another benefit of demand data is to understand what role your content will play in driving engagement across the rest of your catalog. For instance, demand data would enable you to answer how "Messi Meets America" drives engagement for the rest of your content catalog, or server-specific marginal contribution to revenue.
Furthermore, reviewing which titles "Messi Meets America" fans also like can help guide programming decisions for the platform. Some other popular titles include "Slow Horses", "Loki", and "The Crown". Additionally, understanding the global audience demand for the show is crucial in making informed decisions surrounding distribution.
Demand data is also useful for subscriber acquisition and retention. Understanding which titles should be bought to retain or attract a platform's audience is essential for sustaining growth. The fact that demand for "Messi Meets America" increased by 34.4% in Germany over the month of December indicates that it is a show capable of growing the platform's audience.
Finally, demand data can inform decisions concerning optimal release strategies, pricing, pre-release marketing, local whitespaces, and competitive benchmarking. For instance, by examining the top 10 global markets where "Messi Meets America" is most in-demand, we can determine that it outperforms the demand of the average TV show (1x) in each of these markets, highlighting that this TV series is a useful benchmark for content of comparable genre and quality.
In conclusion, demand data is an essential tool for an entertainment executive. It can help to identify high-value content, guide programming decisions, aid in distribution and acquisition of content, inform release strategies, and aid in subscriber acquisition and retention. Using the example of "Messi Meets America" in Germany in December 2023, we can see how demand data plays a critical role in helping entertainment executives make informed decisions that will help grow their platforms.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Messi Meets America is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Messi Meets America, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Messi Meets America in Germany. We provide our partners with extensive television competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.