The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in the entertainment industry, making informed content, acquisition, distribution, or programming decisions is crucial. Parrot Analytics' demand data can provide key insights that aid these decisions. Taking the example of "Naked And Afraid XL" demand data in Germany in March 2024, here are some ways in which demand data can be used:
Content Valuation: By measuring a show's audience demand, Parrot Analytics' content valuation system can help executives determine a show's worth in any region or market. Using "Naked And Afraid XL" as an example, its good demand data indicates that it is more valuable than the average show in Germany, achieving 5.0 times the audience demand of the average show. Comparing its demand data over the last 30 and 90 days helps to analyze its recent performance and identify trends.
Acquisition Decisions: As part of acquisition decisions, Parrot Analytics' demand data can help answer questions like, "What content has resonated most with audiences?" By analyzing the demand data, executives can determine what type of content to acquire in order to gain attention. In this case, we can see that other shows that fans of "Naked And Afraid XL" also enjoy include "My 600-lb. Life", "The Simpsons", and "Queer Eye". Therefore, a content strategy that incorporates similar genres or a mix of these shows could be an option to explore.
Distribution Decisions: Executives can also use Parrot Analytics' demand data to inform decisions about the most appropriate platforms to distribute their content. By analyzing "Naked And Afraid XL" demand data across different regions, we can see that while it outperforms the average TV show in the US, Switzerland, China, Sweden, the Netherlands, and Canada, its demand in France is only okay. This information can be valuable for determining the regions to focus on and the best platforms to distribute content in these regions.
Programming Decisions: Parrot Analytics' demand data can also provide insights into programming decisions. For instance, based on the spike in "Naked And Afraid XL" demand data in late March 2024 in Germany, it would be valuable to consider scheduling the next season's premiere date around the same time. This could aid in ensuring optimal audience engagement. Additionally, using affinity analysis on "Naked And Afraid XL" to find the best brand or TV show to partner with can expand its reach, attract new subscribers, or retain existing ones.
In conclusion, by analyzing demand data, TV executives can make informed content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system, affinity analysis, travelability, and other features, provide the necessary data points that aid in these decisions, making them more precise and data-driven.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Naked And Afraid XL is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naked And Afraid XL, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Survival Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on May 9, 2024, 9:46 p.m. PST using global tv demand datasets from Parrot Analytics for Naked And Afraid XL in Germany. We provide our partners with essential television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.