The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be difficult to make informed content decisions. For instance, determining how much to spend on content, assessing the value of exclusivity, and figuring out the best release strategy for an upcoming show can be challenging. However, the use of demand data can help you answer these questions.
Let's take "Onimusha" as an example. Using Parrot Analytics' demand data, we can see that "Onimusha" has good demand in Germany over the past 30 days, with 3.6 times the audience demand of the average show in Germany. The fact that the demand of this show has been increasing recently is a positive sign.
Furthermore, we can use demand data to gain insights into the audience behavior towards the show. "Onimusha" achieved the peak rank of #486 in Germany, and fans of the show also enjoyed many other titles like "Fear The Walking Dead", "The Walking Dead", and "Forged In Fire". This information can be used to inform programming decisions, such as scheduling "Onimusha" alongside similar shows that have a dedicated audience.
Another valuable insight that Parrot Analytics' demand data can provide is about "Onimusha"'s international appeal. Travelability measures a show's international demand relative to its home market, and we can see that while "Onimusha" has good demand in Germany, its demand in Japan, its country of origin, is even higher. This information can be used to determine the show's value in different markets and inform distribution decisions.
In addition, the show's momentum, longevity, reach, and franchisability, all of which are measured using the Parrot Pulse, can inform content or acquisition decisions. For instance, while its momentum, longevity, and audience demand are good, its reach and franchisability are poor. This information can help a network or a studio to understand how to market the show and how to maximize its potential as a franchise.
Overall, demand data can be used to optimize content acquisition and programming decisions. It can help determine the baseline value of a title, calculate the ROI a specific title obtains, assess a TV series' ability to drive subscriptions and mitigate churn, and much more. In the case of "Onimusha", we can see that it has good demand in Germany and other countries, and it is increasing in popularity. These insights can be used to make more informed decisions about acquiring and programming content, as well as inform negotiations about exclusivity and distribution rights.
Onimusha (鬼武者)'s travelability to Germany in the last 30 days is 10%, which means that the audience demand for Onimusha (鬼武者) is 10% of the demand in its country of origin, Japan. Click through to another market to discover how well Onimusha (鬼武者) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Onimusha (鬼武者) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Onimusha (鬼武者), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Onimusha (鬼武者) in Germany. We provide our partners with extensive content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.