The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, you need to stay on top of audience engagement trends and demand for different types of shows. Examining audience demand data, such as the data provided above for "Paranormal Witness," can provide you with insights to help you make more informed decisions.
Content valuation: You can use demand data to determine the worth of a TV show, such as "Paranormal Witness." By analyzing its audience demand data in different markets, you can calculate the dollar value contribution of the title to any platform in any region. The demand data can reveal the baseline value of the show, how much value the show's stars drive, and the overall value of the show's content library to a platform over time.
Programming decisions: You can use demand data to make informed programming decisions, such as which shows you should acquire or produce. For example, you can assess if a series like "Paranormal Witness" resonates with audiences in different markets and determine if it matches the genres that appeal to your target audience. You can also track the trending topics, including paranormal sightings, and look for ways to create related content that has a higher chance of success. You can also use demand data to optimize your programming strategy by identifying the best release dates and windows to attract more viewers.
Acquisition decisions: Leveraging demand data can help identify titles for acquisition that will ignite interest and excitement among viewers. You can use data to help quantify the platform-specific marginal revenue contribution, and assess how a title will drive engagement across the rest of the catalog. By examining the top markets where a show like "Paranormal Witness" is in demand, you can identify which countries would be a good fit for the show, and determine how much demand there is in each market.
Distribution decisions: You need to actively seek out markets that will produce more domestic and global demand for the content you own. This is where understanding travelability and content monetization come in. You can use demand data to create and plan distribution strategies that are mapped out according to each show's global demand. By analyzing the data, you can identify untapped local markets with whitespace opportunities where "Paranormal Witness" content could perform well. Comparing its performance in various markets can also help you determine which localization and adaptation strategies would be most suitable in each region.
Franchise potential: You can use demand data to identify which TV shows would make good spinoff or franchise opportunities. By examining audience demand for shows related to "Paranormal Witness," you can determine whether there is potential for creating spinoffs, such as a docu-series about haunted mansions, or producing content that further capitalizes on the paranormal theme.
Subscriber retention: By analyzing trends in audience demand for "Paranormal Witness" and other similar content globally, you can identify which shows to acquire to keep your current audience engaged and entertained. Understanding audience demand can help you identify popular genres to focus on, and provide insights on which actors and creative elements are most popular. This enables you to make more informed decisions when it comes to developing content that appeals to your core audience.
Finally, by using demand data, you can obtain insights to help create campaigns tailored to fan bases who are excited about specific genres or shows like "Paranormal Witness." For example, you can optimize marketing campaigns ahead of premiere in terms of messaging, tone, and media channels, to ensure that the right audience is engaged and retained. All of this information—provided by analyzing audience demand data—helps content executives make decisions that prioritize the needs of potential subscribers and ensure they remain hooked on a platform's content.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Paranormal Witness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Paranormal Witness, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Paranormal Witness in Germany. We provide our partners with valuable OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.