As an entertainment executive working in a TV network or OTT platform, Demand data can be a useful tool for making content decisions regarding acquisition, distribution, or programming. The recent performance of "Peaky Blinders" in Germany during October 2023 provides an excellent example of how demand data can influence strategic decision-making.
The outstanding demand levels of "Peaky Blinders" in Germany over the last 30 days, as well as in other countries worldwide, are remarkable, with 12.7 times demand levels higher compared to the average show. As the demand for the show increased by 10.1% in the past month alone, this is indicative of increased popularity.
Demand data can be vital for content valuation purposes. The high levels of demand for "Peaky Blinders" in Germany this much above the average for the history genre. This indicates the significant value of the program. Demand data has the capacity to quantify a title's marginal revenue contribution and identify how it drives engagement across the rest of a platform's content library.
Demand data also helps determine favorable acquisition and distribution opportunities. For instance, the top 10 markets where "Peaky Blinders" has the highest demand globally revealed that the show outperforms the average TV show in each of these markets, with the UK having the highest demand. By analyzing information such as this, entertainment executives can make more informed decisions that are likely to be profitable for their companies.
There are several other questions that demand data can help entertainment executives answer. These include identifying which titles on a platform are the best at driving audience engagement. Additionally, demand data can assist in answering questions about the potential for franchise and spin-off development, identifying the content that retains current subscribers and acquires new ones, and discovering lucrative content markets.
The decreasing demand for "Peaky Blinders" in Germany by 15.7% in October 2023 suggests that future programming decisions in the country should view the show’s decreased demand as an opportunity to focus on other programs while continuing to monitor potential spikes in demand. However, the recent spike in late October indicates that the show still has potentially high demand in Germany. Therefore, executives should pay close attention to trends in demand data while making critical content and programming decisions.
