For entertainment executives looking to make informed content decisions, demand data can provide a wealth of insights. Take "Peaky Blinders" for example. With 12.5 times the audience demand of the average show in Germany over the last 30 days, the demand for "Peaky Blinders" is exceptional. This level of demand can be an indicator of the show's value and provide content valuation data when planning acquisition deals. In addition, when analyzing the genre demand in Germany, the show falls in the 99.6th percentile, meaning it has a higher level of demand than 99.6% of all drama titles in Germany.
Moreover, entertainment executives can look at the show's position in the global market. It outperforms the demand of the average TV show in each market where it is consumed. Examining the top 10 global markets where "Peaky Blinders" is most in-demand over the last 30 days, the United Kingdom tops the list with an audience demand of 23.8x, demonstrating its strong demand at its country of origin. The second market globally is the United States where demand is also outstanding. Other countries like Russia, Brazil, France, India, China, Ukraine, and Bulgaria also demonstrate remarkable demand for the show. The travelability metric for this show highlights exceptional international demand as demand in Germany was 52% of the demand in its country of origin. These metrics can be used by content distributors to find the ideal platforms and markets to distribute the content for the highest revenue.
Beyond content valuation and distribution decisions, demand data can also offer insights into programming decisions. Audiences that demonstrate a high demand for "Peaky Blinders" also tend to like shows such as "Breaking Bad," "Better Call Saul," and "Game Of Thrones," which the network could use as guidance when planning its programming strategy. Additionally, one can optimize the marketing campaign ahead of a premiere by examining the show’s momentum, which measures the pace of growth, in which “Peaky Blinders” also demonstrates exceptional growth recently, and also assess whether the show is part of the cultural zeitgeist or if it is losing audience interest.
In conclusion, when entertainment executives use demand data to make informed content, acquisition, distribution, or programming decisions, they can better understand the value of content, assess global performance across markets, select the ideal platform to distribute the content, and make smarter investments in future content. With Parrot Analytics content valuation system, for instance, executives now have access to insights for quantifying the platform-specific marginal revenue contribution, assessing a TV series' ability to drive subscriptions, and identifying new market opportunities.
