As a television executive, using demand data, you can answer multiple questions to make informed content acquisition, distribution, and programming decisions. The global hit show, "Peaky Blinders," provides a perfect opportunity to do so.
Firstly, content valuation is based on audience demand data, which helps determine the worth of a show. In the case of "Peaky Blinders," we can see that demand for the show is 12.7 times the average show in Germany. Comparing the show's current demand to its demand over a more extended period, we can see a recent increase in popularity, which is an essential factor to consider while valuing content for any given region or platform.
If you are planning to acquire or distribute content in markets worldwide, you can use demand data to understand the global appeal of different genres and shows. In the case of "Peaky Blinders," we can see that it outperforms the demand of the average TV show (1x) in each of the top ten global markets, demonstrating its global appeal.
With audience demand data, you can also assess a TV series' ability to drive subscriptions and mitigate churn, which is crucial in subscriber acquisition and retention. For "Peaky Blinders," we can observe that it has a loyal and dedicated fan base in multiple markets around the world, which means it could help in attracting and retaining subscribers in those regions.
Content valuation using demand data can reveal the dollar value contribution of any title, to any platform, in any region. By understanding demand data, you can get insights into various dimensions of a show's performance, including reach, longevity, momentum, travelability, and franchise-ability. For "Peaky Blinders," we can observe in the Parrot Pulse that it's a global sensation with exceptional demand across all dimensions, showing its potential as a strategic asset for any streaming platform or network.
You can also leverage demand data to optimize your pre-release marketing campaign. In the case of "Peaky Blinders," we can see that demand spiked in late October, which could be attributed to successful marketing.
Lastly, you can use audience demand data to uncover under-monetized titles and expand your content distribution. In the case of "Peaky Blinders," its outstanding demand across multiple regions suggests that it has spin-off potential, which can be explored to further monetize the show's IP.
In conclusion, as a television executive, understanding audience demand data is crucial in making informed content acquisition, distribution, and programming decisions. By examining the demand for "Peaky Blinders," we have seen how demand data can be leveraged to reveal different dimensions of a show's performance, assess its worth, optimize pre-release marketing campaigns, and uncover new under-monetized opportunities for content distribution and monetization.
