The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives need to make decisions based on data that can help them understand trends and audience preferences while aiming to produce and acquire content that can engage viewers and build a loyal fanbase. Demand data is a smarter way of making decisions as it identifies what the audiences actually want to see and the factors that drive their tastes. By analyzing the demand data of the anime show 'Re: Zero -starting Life In Another World' in Germany for March 2024, we can understand how these data points can be used to guide different kinds of strategic content decisions:
- Content Valuation: Demand data enables informed valuations for TV series. Questions such as "how much is my show worth?"; or "what's the baseline value of a title?" can be answered by leveraging this data. For instance, with 2.3 times the audience demand of the average show in Germany over the last 30 days, "Re: Zero -starting Life In Another World" is doing well in Germany, with only 8.6% of all TV shows having this level of demand. Moreover, by comparing to its demand of 1.4 times the average over the last 90 days, we can tell that the demand for this show is increasing recently, which could potentially make the title more valuable.
- Programming Decisions: With the understanding that travelability quantifies a show's international demand relative to its home market, executives can make informed decisions on whether they ought to acquire or produce this kind of content to support global SVOD expansion. For instance, though the travelability of "Re: Zero -starting Life In Another World" across the world's markets is just okay, we see in this demand data that it commands massive popularity in China - with 8.0x more demand than the average title. Knowing this can help executives plan the right release strategy then consider production values to maximize their future content investments.
- Acquisition Decisions: Content marketers must identify the right content for their target audience and leverage data by identifying which titles are effective at driving retention or acquisition. By leveraging demand data, executives can determine which titles drive engagement across the rest of the catalog and assess the value of exclusivity. For example, the spike in "Re: Zero -starting Life In Another World" demand in Germany during late March 2024 suggests that this could be a good exclusive title for acquisition, as it could potentially capture a lot of interest in the German market and thus could drive subscription and mitigate churn.
- Distribution Decisions: Producers and distributors need to understand which TV networks or streaming platforms to target for distribution of their content. Deploying demand data can help answer this question since it provides insights into the top global markets for specific titles, and reveals where a TV show is most popular and to what extent. By analyzing the top 10 global markets where "Re: Zero -starting Life In Another World" is most in-demand over the last 30 days, for instance, we found that it outperforms the demand of the average TV show in each of those markets. Executives can leverage this information to strategically target the right distribution channels to ensure maximum reach.
- Content Creation: Demand data powers insights into audience taste clusters and scalable concept testing. Executives can leverage demand data to understand the elements of an existing content that fans like the most and optimize the upcoming production for success. For instance, 'Re: Zero -starting Life In Another World' is most in demand in Germany among fans of certain TV shows such as Spongebob Squarepants, My Little Pony: Friendship Is Magic, Invader Zim, and FLCL. Analyzing data-driven insights such as these can help content creators understand what works and what doesn't and create content that's centered around their audiences' preferences.
These examples demonstrate how demand data can enable executives to make informed decisions about their content valuations, programming, acquisitions, distribution, and creation. By leveraging data-driven insights, executives can make better-informed decisions about how best to engage and retain audiences, and ultimately, see a better return on their investment when it comes to content.
Re: Zero -starting Life In Another World (ゼロから始める異世界生活)'s travelability to Germany in the last 30 days is 33%, which means that the audience demand for Re: Zero -starting Life In Another World (ゼロから始める異世界生活) is 33% of the demand in its country of origin, Japan. Click through to another market to discover how well Re: Zero -starting Life In Another World (ゼロから始める異世界生活) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Re: Zero -starting Life In Another World (ゼロから始める異世界生活) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Re: Zero -starting Life In Another World (ゼロから始める異世界生活), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Re: Zero -starting Life In Another World (ゼロから始める異世界生活) in Germany. We provide our partners with valuable entertainment industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.