As an OTT platform executive, one of the challenges you face is choosing content that resonates with your audience while leveraging insights to make informed decisions. Fortunately, demand data can help with this. Let's take a look at Real Time With Bill Maher to see how we can apply demand data to make more informed content decisions.
One way to assess content value is through content valuation, which can determine how much to spend on content and estimate the return on investment. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply. By using demand data, we can reveal the dollar value contribution of any title, to any platform, in any region.
According to Parrot Analytics, Real Time With Bill Maher has 7.8 times the audience demand of the average show in Germany over the last 30 days and has increased in popularity. Only 8.6% of all TV shows have this level of demand. This demand data establishes that Real Time with Bill Maher has a good viewership and similar shows like Rick and Morty, Only Murders In The Building, and other high-rated shows within the talk show genre.
Additionally, the show moved up by 215 spots during December in Germany, which contributes to the increasing demand. This increase can be attributed to the show's unique format showcasing comedically driven talks and current affairs analysis.
Additionally, Real Time With Bill Maher ranks at the 99.0th percentile in the talk-show genre in December, indicating that it has a higher demand than 99.0% of all talk-show titles in Germany. Comparing the show's performance on a 1-year rolling basis vs. the last 30 days indicates that its peak demand increased by 5.6%. This uptick suggests that the show is gaining more momentum in popularity, and recent investments and funding provided to the show may have positively affected the audience's demand.
Demand data also allows us to identify the show's top 10 global markets, which provides a benchmark for how widely a show is watched. In the case of Real Time With Bill Maher, the show's number one market globally is the United States, where it achieved outstanding audience demand of 16.4 times the average show. Canada was ranked second, where demand was similarly outstanding. By examining these markets, the show's potential reach can be assessed, enabling stakeholders to make strategic programming decisions.
In conclusion, demand data can be beneficial to content acquisition, distribution, and programming decisions. By leveraging demand data, executives can obtain insights into audience preferences, estimate the ROI of content, compare content offerings to others, and tailor marketing campaigns, providing the opportunity to make more informed decisions on content investments. In the case of Real Time With Bill Maher, if the show's audience demand is sustained, its monetization potential through spin-offs or franchises may also be explored.
