As an entertainment executive, you can use the demand data of a show like "Real Time With Bill Maher" to make informed decisions and assess the show's value proposition. Demand data can be used to evaluate content valuation, content acquisition, distribution, and programming decisions.
Valuation:
Parrot Analytics' content valuation system uses demand data to provide an economic valuation of content that allows you to determine how much to spend on content. By analyzing the demand trend of "Real Time With Bill Maher" in Germany, we can see that the show has nine times the audience demand of the average show during the last 30 days. Since only 2.7% of all TV shows have this level of demand, we can conclude that it is a highly-valued show with a vast audience base in Germany. By measuring the demand data and analyzing trends, you can compare the value of a show to other shows in the same genre, or to show's on other platforms. This information can help you make more informed policy decisions, such as how much to charge for licensing agreements with other platforms.
Acquisition:
Using Parrot Analytics demand data, you can assess if your target audience is interested in your proposed purchase, and how much demand the content has across all platforms. It also helps you to determine how to allocate funds for maximum future content investments. Analyzing the results of "Real Time With Bill Maher" in Germany, we can see that the demand is outstanding, which would make it highly sought after by other SVOD, OTT and TV platforms if they were interested in acquiring the rights to it.
Distribution:
Parrot Analytics allows you to map local white spaces by revealing which content is most popular in your local market or on a global scale. This information can provide valuable insights into new opportunities to expand or/andbroaden your platform. For "Real Time With Bill Maher" in February 2024, we can see that the show's demand in Germany, along with being outstanding, was 35% of the demand in its country of origin, the United States. This implies that the show might have broader appeal in Germany than initially expected.
Programming:
You can determine the best release strategy for content by analyzing demand data. Analyzing the spikes in audience demand, as well as identifying the peak demand times in different markets can provide insights into when it might be ideal to air particular shows. In February 2024, we noticed that there was a spike in demand for “Real Time With Bill Maher” in Germany mid-way through the month, which suggests that the show has a highly engaged audience that enjoys timely political commentary and analysis. When making programming decisions, demand data also helps to inform decisions about supply and demand. You can understand which type(s) of content are exhibiting the opportunity to acquire or produce. Finally, analyzing audience demand data can give you insights into selecting talent or partner brands to expand your audience.
Conclusion:
Parrot Analytics demand data is a powerful tool that can help entertainment executives of any company to make the best decisions when it comes to content valuation, content acquisition, distribution, and programming. Analyzing the audience demand trends of a program like "Real Time With Bill Maher" in Germany over the past month can provide invaluable insights into how to best deploy resources into content acquisition, distribution strategies, and programming.
