As an entertainment executive, it's crucial to make informed content decisions, and demand data can assist in this regard. Using Parrot Analytics' content valuation system, we can determine the economic value of "Real Time With Bill Maher," helping us make more strategic content decisions. By examining this show's performance, we can see how demand is related to content valuation while answering key questions about content, acquisition, and distribution.
For instance, suppose you're a TV executive in Germany, and you're weighing whether to distribute "Real Time With Bill Maher" on your platform. By examining the show's high demand in Germany and the 17.9% increase in January, you can conclude that the show has growing popularity in Germany, and therefore, it's worth distributing. You can additionally infer that "Real Time With Bill Maher" is a strategic asset for your platform since it has eight times the demand of the average show in Germany.
Demand data can also inform your programming decisions. You can identify what demographics the show speaks to and anticipate what viewers may enjoy about it by examining similar shows that audiences watch concurrently. For example, fans of "Real Time With Bill Maher" also enjoy watching "Welcome To Wrexham," "Peaky Blinders," and "Succession." Considered together, this suggests that your platform should develop or license content in a similar genre.
Content valuation uses demand data to inform you of your content's worth. Parrot Analytics' content valuation can identify the dollar value of "Real Time With Bill Maher" to any platform by revealing the title's value contribution to any region. Comparing this against other content on your network can also help you assess "Real Time With Bill Maher's" value in terms of subscriber acquisition or churn reduction.
Demand data can help you find new markets to distribute your content, too. Suppose you're looking for new revenue streams, in which case reviewing the distribution of "Real Time With Bill Maher" in various countries can help identify such opportunities. For example, in January 2024, "Real Time With Bill Maher" outperformed average demand across ten markets globally, showcasing a potential for marquee titles' monetization.
Lastly, demand data can help you optimize your marketing campaign ahead of a premiere, inform franchise development or spin-off adaptations and gauge audience retention. Analyzing worldwide audience demand, longevity, momentum, franchisability, and reach for "Real Time With Bill Maher" can provide valuable insights that can inform the decision-making process for TV executives.
