The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, you may be wondering how to use demand data to make more informed decisions about your content. In this article, we'll take a look at a specific example of a TV series, "Schloss Einstein," and how demand data can help you make informed decisions about whether to produce, acquire, or distribute a TV series.
Let's start by looking at the demand data for "Schloss Einstein" in Germany for the month of March 2024. With 4.2 times the audience demand of the average show in Germany over the last 30 days, demand for "Schloss Einstein" is good. Only 8.6% of all TV shows have this level of demand. However, demand for the show has been decreasing recently, with a 29.6% drop in demand during March in Germany.
Despite the drop in demand, "Schloss Einstein" ranks at the 97.0th percentile in the family genre in March, which means it has higher demand than 97.0% of all family titles in Germany. This can be an important data point if your platform is considering acquiring or producing family content.
To help understand "Schloss Einstein's" value in the marketplace, Parrot Analytics has a content valuation system powered by global content demand and supply. You can use this system to determine exactly how much "Schloss Einstein" is worth in Germany or any other specific region, as well as how much value it has for your platform.
Comparing the performance of "Schloss Einstein" on a 1-year rolling basis versus the last 30 days, we see that while its peak demand was 9.3 times the average over the course of the entire year, it peaked at 6.4 times the average in the last 30 days, which is a 32.0% increase. The show's average demand on a rolling year basis was 6.2 times the average title, compared to 4.2 times the title average for the last 30 days. This lower performance in the last 30 days indicates that the show has decreased popularity.
To make better decisions about where to distribute "Schloss Einstein," we looked at the top 10 global markets where the show is most in-demand over the last 30 days. We found that "Schloss Einstein" outperforms the demand of the average TV show (1x) in each of these markets. Germany is "Schloss Einstein"'s number one market globally, with the show achieving good audience demand of 1.6x. Other markets where "Schloss Einstein" performed well over time are Sri Lanka, Austria, Switzerland, Turkey, Ireland, China, and Russia.
Demand data can be used in other ways, too. For example, if you're looking to expand "Schloss Einstein" into other markets globally, you can use travelability data to assess the series international potential. For "Schloss Einstein," the travelability is poor, indicating that the show has lower international potential outside of its home market of Germany.
Additionally, momentum data can help you assess how effective your marketing campaign is around a TV series, by analyzing the pace of growth. You can also use longevity data to measure how well audience demand is maintained over time. Finally, franchisability data provides insights into a show's spin-off potential.
By examining Schloss Einstein's demand data, TV executives can better understand show popularity and audience needs over time. Understanding demand data for the TV show "Schloss Einstein" is similarly relevant to developing a better content acquisition strategy, assessing competitors, and identifying potential international markets. The Parrot Analytics content valuation system and other demand metrics allow executives to make well-informed decisions based on the value that a particular TV series may provide: be it content acquisition, distribution, marketing, and trend forecasting.
This is Schloss Einstein's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Schloss Einstein travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular KiKa‘s Schloss Einstein is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for KiKa and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Schloss Einstein, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Schloss Einstein in Germany. We provide our partners with far-reaching media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.