As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. Demand data can help you understand how popular a show is in a particular country or region, how it stacks up against other titles in its genre, and how it is trending over a particular time period.
For example, looking at the performance of "Servant" in January 2024 in Germany, we can see that it has 5.2 times the audience demand of the average show, with demand increasing in recent months. We can use this data to value the content and understand how much it is worth to the platform in Germany. Additionally, we can compare it to other titles in its genre and see that "Servant" has higher demand than 97.7% of all drama titles in Germany, indicating that it is a strong performer in this category.
We can also use demand data to understand what other titles are resonating with the show's audience. For "Servant," fans also like titles such as "Mike Judge's Beavis And Butt-Head", "Slow Horses", "Severance (2022)," and "Yellowjackets." By identifying these titles, we can understand what specific elements of these shows and movies appeal to the audience of "Servant" and use that information to make more informed acquisition or programming decisions.
Demand data can also help strategize marketing plans. Looking at the performance of "Servant" in January 2024, we can see that its demand spiked in late January in Germany. We can utilize this data to optimize the marketing campaigns and release strategies for upcoming content to attract more audiences.
Moreover, demand data provides insight into the show's performance over time, which can inform programming or renewals. For "Servant," we can see that demand is outstanding across several dimensions, including its worldwide audience demand, longevity, and momentum, which indicates that the show has maintained its high demand over time. For additional context, we can analyze its demand trends in the top 10 global markets, where it outperformed the demand of the average TV show.
Finally, demand data can help with making critical distribution decisions. It could reveal which markets to focus on for distribution, as well as whether to prioritize exclusive licensing or shared licensing deal with other platforms based on demand data.
Overall, demand data can help the entertainment executives make more informed content, acquisition, distribution, and programming decisions by providing insight into which titles are the most valuable, how content is being received and trending over time, what themes and elements resonate with audiences, where titles have the potential for growth and identifying new global markets to expand the show's reach while understanding their relative importance.
