The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool to help entertainment executives make more informed content, acquisition, distribution, and programming decisions. Let's look at how demand data for "Servant" in Germany can help answer some key questions.
- Content Valuation: How can one determine how much to spend on content? Parrot Analytics' content valuation system is based on global demand data, and it helps to reveal the dollar value contribution of any title, to any platform, in any region. In this case, "Servant" has demand 4.2 times more than the average show in Germany, which indicates it's a valuable asset in the market.
- Programming Decisions: How can one assess if the show is worth continuing or if it needs changes in presentation? The demand for "Servant" has been decreasing recently, indicating a need for changes in the show's presentation to recapture the audience's interest.
- Acquisition and Distribution Decisions: How can one assess the show's success in one market and compare it to others? Although the demand for "Servant" has decreased recently in Germany by 82.5%, its global performance across six dimensions is outstanding. Its travelability is good, and it outperforms the demand for the average TV show in the top 10 global markets where it's most in-demand.
- Content Decision making: How can one assess what factors are keeping the audience interested in the show? The Parrot Pulse for "Servant" provides an independent measure of its global performance across six dimensions. Its longevity, momentum, and reach are outstanding, indicating that the audience is still interested in the show globally.
- Audience Analysis: What are the most popular TV shows among the audience, and how does "Servant" compare to them? "Servant" fans in Germany also like "Slow Horses", "Rick And Morty", "Mike Judge's Beavis And Butt-Head", "Only Murders In The Building", "Severance (2022)", "What We Do In The Shadows", "Family Guy", "For All Mankind" and "Moon Knight."
In conclusion, demand data for "Servant" in Germany reveals that the show is still valuable in the market, but it has in recent months decreased in popularity. However, its global performance in six dimensions - travelability, longevity, momentum, franchisability, and reach - is outstanding. Entertainment executives can use this data to make informed decisions on content valuation, programming, acquisition and distribution, and audience analysis.
Servant's travelability to Germany in the last 30 days is 27%, which means that the audience demand for Servant is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Servant travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Servant is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Servant, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Servant in Germany. We provide our partners with far-reaching TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.