For entertainment executives looking to make informed content decisions, understanding demand data can be a critical factor in guiding successful programming decisions. In this context, let's take the example of "Servant," a show that is currently airing on an OTT platform in Germany, and see how demand data can inform content valuation, acquisition decisions, and programming decisions.
Firstly, understanding demand data can help with content valuation decisions. Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title to any platform in any region. So, the executives can leverage the demand data for "Servant" to determine the show's value to their platform in Germany, which can guide their decision-making regarding the show's worth.
As far as acquisition decisions and programming decisions are concerned, the demand data for "Servant" can help the executives identify the show's target audience and make informed decisions based on where "Servant" is most popular globally. The show achieved outstanding audience demand of 8.4x in the United States, indicating that it would be an excellent acquisition for streaming platforms in the US. Similarly, the demand for "Servant" in Germany decreased by 3.9% in February, which can inform programming decisions for the executives.
Further, the metadata on "Servant's" travelability metric shows that the demand for the show in Germany is 38% of the demand in its country of origin, the United States. This information can help executives evaluate the potential of the show in other markets, in addition to Germany and the United States.
Lastly, examining the top 10 global markets where "Servant" is most in-demand can help executives identify how well the show is doing in other regions. Here, executives would find that this TV series outperformed the demand of the average TV show in each of these markets. The show's popularity in these regions can guide their acquisition and programming decisions.
Overall, demand data for "Servant," as exemplified by Parrot Analytics' analysis, can guide entertainment executives in making informed, data-driven content valuation, acquisition, distribution, and programming decisions. By leveraging demand data, executives can gain better insights into the show's popularity, target audience, market potential, and longevity, resulting in successful programming decisions.
