As content decisions become more data-driven, entertainment executives need valuable data insights to make strategic decisions around content valuation, acquisition, distribution, and programming. In today's era of streaming, demand data provides a global and regional view of the audience's preferences for any show. The demand data for "Solar Opposites" analyzed above allows executives to address the following questions:
- How popular is "Solar Opposites" in Germany and globally, and how does it compare to the average show?
Demand data reveals that "Solar Opposites" has 5.2 times the audience demand of the average show in Germany over the last 30 days. The show is performing well, with demand increasing recently. Furthermore, the show ranks in the 97.8th percentile in the comedy genre, indicating that its demand is higher than 97.8% of all comedy titles in Germany. It is crucial for executives to understand how a show's popularity varies by market and how it compares to other content available in that market.
- What is the fan base of "Solar Opposites," and what other shows do fans of "Solar Opposites" like?
Demand data suggests that fans of "Solar Opposites" also like shows such as "Family Guy," "American Dad!," and "Bob's Burgers." Knowing this information allows entertainment executives to consider cross-promotion opportunities with these shows' fan bases.
- How has audience demand for "Solar Opposites" changed over time, and what insights can we gain from this?
Demand data implies that audience demand for "Solar Opposites" decreased by 18.6% in December 2023 in Germany. In contrast, demand spiked mid-December, indicating possible shifts in the show's audience appeal. Additionally, using 1-year rolling demand data, executives can discern if the show has captured sustained demand over time or only experienced short-term demand spikes that could disappear quickly.
- What is the potential market for "Solar Opposites" in different regions, and how does the show's popularity differ from its country of origin?
The demand data for "Solar Opposites" indicates that the show's popularity varies in different regions. For instance, the show is in high demand in the United States, Russia, the United Kingdom, France, China, Canada, and Australia. However, demands in Sweden and the Netherlands are less. In case the show has not penetrated some regions, executives can identify unique distribution and marketing strategies to grow demand.
With demand data, entertainment executives can also answer other questions like how much the show is worth, how it performs against competitors, and which platforms to target for a successful release. As demonstrated above, executives can draw on demand data to optimize release strategy and pricing, evaluate the franchisability of the show, assess the show's potential for global distribution, and evaluate which titles should be pursued to retain or attract subscribers.
Overall, demand data is a crucial tool for entertainment executives seeking to stay ahead of trends and make informed strategic decisions around content valuation, acquisition, distribution, and programming.
