If you are an executive working in the entertainment industry, demand data can be a valuable tool to assist in making more informed content, acquisition, distribution, or programming decisions. Parrot Analytics provides cutting-edge demand data that can help executives determine the strategic direction to take to maximize their content investment.
For instance, looking at the demand data for "Solar Opposites" in January 2024 in Germany, the Parrot Analytics content valuation system indicates that demand for the show is good in comparison to the average series in Germany. However, demand has decreased recently. The valuation system measures demand data to calculate the dollar value contribution of any title, to any platform, in any region. This means that executives can use demand data to gauge the baseline value of a title and assess its ability to drive subscriptions and minimize churn.
Moreover, a show's demand can give executives insight into its current performance, global appeal, audience tastes, and market potential. For example, by assessing the demand for "Solar Opposites" in different countries, executives can determine markets where the show is most popular and evaluate its potential for expansion or syndication. The Parrot Pulse, which offers six dimensions for measuring a show's global performance, also furnishes insights into the show's travelability, reach, momentum, longevity, and franchisability. From this data, executives can pinpoint opportunities to launch optimized pre- or post-premiere marketing campaigns, as well as decide which platforms and networks are an ideal fit for their content.
Additionally, understanding the type of content that viewers enjoy the most is crucial for executives. The "Solar Opposites" demand data reveals other shows that fans of the series also like, such as "Futurama," "Family Guy," "American Dad!," and "South Park." Executives could use affinity analysis to identify the best talent or brand to partner with to expand the show's audience, and acquire or produce content that exhibits opportunities to grow.
Furthermore, executives can use demand data to make decisions about supply and demand, such as unraveling the value of content on any streaming service. Demand data could be used to find new opportunity markets for content distribution and identify under-monetized titles. With this knowledge, executives can optimize their content release strategy, pricing, and title selection.
